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Everybody nowadays has some form of social media. Millions of people are glued to their phones as they look to see the latest event in any given celebrity’s life or even what the latest trend is on TikTok. In some ways, it feels as if it is taking over, but sometimes it can have a practical use, such as for business and even for marketing ideas.
Everyone uses social media nowadays
The average person spends approximately 145 minutes per day on social media, meaning that over a year. Considering that 3.96 billion people use social media and most platforms only allow over 13s, this means around 65 percent of the eligible population use various social media platforms. This amount of time is simply staggering, especially when you think of everything else that people try to fit into their lives. As such, it has now become an essential and irreplaceable part of everyday life. However, with so much time spent, it could seem like an energy drain that isn’t necessarily the case.
How can it be used practically?
When put to practical use and done well, social media can be a powerful tool. As most people use smartphones to access their social media, it is the perfect place for businesses to push their culture and product to existing customers while also targeting a new market. Furthermore, thanks to the global reach of many social media platforms, the markets are much broader, and they can reach people on a far greater level than ever before. With this in mind, it can often be one of the best opportunities to help your brand grow, and depending on how many shares or retweets you get, growth could come rapidly.
Plan accordingly
It is important to think about your strategy for social media marketing as not everyone will use all platforms available to them. More often than not, people stick to a few that they trust, whether Facebook, Twitter, or Instagram, so try your best to target the sites you think your target audience is likely to use. Anything else could just be a waste of resources and could miss the mark entirely.
Lots of businesses do it
With this in mind, it isn’t unusual to see various news sites and blogs use this tactic to generate more views. With tweets and messages that encourage you to click so that you can see more, It can rely on traffic and regular resharing to help the brand to grow and increase readership. As more people read an article, it should gradually make its way across the web and hopefully provide a considerable boost for any company connected to it.
Where can it lead?
As a result, social media can almost be considered a more technologically advanced version of word of mouth. People pass the information on to each other as time progresses to provide brand exposure. Without it, many social media campaigns would struggle. Customers are the lifeblood of any business, and if they are reading your ads or sharing your product, it might be time to go back to the drawing board.
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