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International Banker offers a global view of banking and finance. Each year through the Banking Awards, it recognises the leading banking institutions and individuals that have set the bar for industry excellence. The 2018 Banking Awards acknowledge the organisations and individuals within the banking and financial industries in Asia and Australasia that drive global economic commerce, create capital and opportunities for economic growth within their regions, set the benchmarks for technological advancement and customer service, while maintaining high levels of regulatory compliance and corporate governance. The standout institutions working within retail, commercial, investment and private banking are recognized with these awards. In addition, special awards are given to outstanding CEOs in each region.Honoured with the award for Best Innovation in Retail Banking Malaysia 2018 to acknowledge and celebrate its innovation and leadership in the area of retail banking in Malaysia, Hong Leong Bank has achieved a prominent position on the International Banker Asia and Australasia Banking Awards 2018 list.
Hong Leong Bank (HLB), based in Kuala Lumpur, Malaysia—with centres in Singapore, Hong Kong, Vietnam, Cambodia and China—prides itself on being technology-focused. The bank reaches out to its customers within the communities in which it operates through various channels. This includes a distribution network of approximately 261 branches locally as well as channels that include self-service terminals, a call centre, online and mobile banking.
HLB aspires to be a digital-driven organisation—and not just by “doing” digital but by being digital at the core, reimagining banking by embedding digital considerations into everything that it does. It views digital transformation and innovation as a journey rather than a destination, because technology is constantly changing.
What doesn’t change for the bank is its goal to deliver exceptional customer service and enhanced customer experience. Regardless of the customer touch-points—whether online, mobile or at the branch—the bank puts customers at the forefront. This understanding of customers’ expectations, experiences and aspirations is key, and this has enabled the bank to focus on the development of relevant capabilities to meet customer banking needs.
According to Domenic Fuda, Group Managing Director and CEO of HLB, “Our internal mantra is to “start with people, end with people”—our digital plan of action starts with understanding the consumer journey and needs, and ends in testing solutions with actual customers. The bank operates on key “digital at the core” principles, such as “we are always on” without downtime—a promise that customers can complete transactions online anytime, anywhere. In line with our aspiration of being a highly digital and innovative financial services company, we will continue to spearhead industry ‘first-in-the-market’ digital innovations. Just recently, we were the first bank in Malaysia to be approved as Tencent’s local WeChat Pay Master Merchant Acquirer. The e-wallet enables merchants and individual users to transact using WeChat Pay for the first time in Malaysia and in Ringgit Malaysia. This paves the way for Malaysia to be the first country outside of China and Hong Kong to be able to make and receive payments using local currency”.
For more information please visit https://internationalbanker.com/banking/interview-with-mr-domenic-fuda-group-managing-director-ceo-and-mr-charles-sik-managing-director-personal-financial-services-hong-leong-bank/
About International Banker:
International Banker is the flagship brand of Finance Publishing. Finance Publishing is one of the world’s leading sources of authoritative analysis on finance, international banking and world affairs. It delivers information with excellence through a wide range of accessible formats, from websites, newsletters and magazines, to conferences.
Contact Info:
Name: Simon Brown
Email: Send Email
Organization: Finance Publishing
Address: Hamilton House, London WC1H 9BB United Kingdom
Website: https://internationalbanker.com/
Release ID: 415843
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