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Press releases are a tried-and-tested method of getting information about your company or business into the wider world. Essentially, they are short and informative packages of information that lets both clients and competitors know about the latest happenings within your particular business or industry. Yet, how does it work and what are the benefits? This article explains how the perfect press release can help your business.
Potential for sharing on social media
The beauty of a press release is that it can be shared on social media and through online channels. This means, for example, that if you were releasing the fact that your business was trialing a new delivery system, then customers could easily share that information with their social media followers. This would in turn raise awareness of your brand and potentially attract new customers.
Press release writers exist all over the web, so it's vital to invest time in finding a good one who will be able to produce an informative yet readable press release that everyone can understand.
Keeps consumers engaged
By getting information out about what you’re doing and what you’re trying to achieve with your company, consumers stay engaged. This also means that potential customers know exactly what they can expect from your brand and how it will benefit them.
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Free marketing
The opportunity to share a press release for free is an excellent way for your company to market itself. This means that the investment you make in writing and publishing a press release can have direct benefits concerning growing your brand. In addition, it’s also a great way to get people talking about what your company is all about.
The key, however, is to get your press release right. Press releases should only be around 300 words or so, and therefore you must write with brevity in mind.
SEO benefits
Press releases can also have SEO benefits. This is because they are a way of getting the hard facts and information about your business online in an easy-to-digest format. By doing this you make it easier for search engines to find what your company has been up to and this means your brand gets more coverage online.
Bring in new customers
Press releases can be a great way of attracting new customers and clients. After all, if you’re releasing information about how your business is improving and growing, then it’s likely to attract attention from people who want to know more. This in turn means that potential customers may get in touch with your company or buy products or services that you offer.
Increases sales
Press releases can also help you to increase your profits. By writing a release that’s informative and engaging a wider audience, existing customers may feel more inclined to do business with you again in the future. This leads to increased sales and therefore higher profits for your business.
In addition, when they come from a reliable source such as a press release, people are more likely to be inclined to buy.
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