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According to Stratistics MRC, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favoring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for the market.Browse the report: http://www.orbisresearch.com/reports/index/mobile-advertising-global-market-outlook-2016-2022-
Search advertising commanded the market as it is majorly preferred by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries, however this type is majorly adopted by advertisers. In-App advertising is anticipated to grow at a significant CAGR owing to the growing count of mobile applications for various industries. Smartphone held the largest share and is also expected to be fastest growing segment due to high penetration rate of smartphone devices across the world. North America commanded the global market with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of Internet by consumers in the region.
The key players in Global Mobile Advertising Market are Amobee, Inc., AOL, Apple Inc., Chartboost, Drawbridge, Euclid Analytics, Facebook, Inc., Flurry, Flytxt, Google, Inc., Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., Nokia, SAP SE, Tune, Inc., and Yahoo! Inc.
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Solutions Covered:
Reporting And Analytics Solutions
Mobile Proximity Solutions
Integrated Solutions
Content Delivery Solutions
Advertisement Campaign Solutions
Other Solutions
Services Covered:
Consulting Services
Integration Services
Advertising types Covered:
Audio Advertising
In-App Advertising
Messaging Advertising
Mobile Digital Coupons Advertising
Search Advertising
Visual Advertising
In-Game Advertising
Rich Media
Other Advertising types
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Applications Covered:
Healthcare
Manufacturing&Supply chain
IT and Telecom
Automotive
Defence and Government
Transportation And Logistics
Banking&Insurance
Consumer goods and Retail
Media And Entertainment
Energy, Power, And Utilities
Healthcare Sector
Fast Moving Consumer Goods (FMCG) Sector
Other Applications
Devices Covered:
Smartphones
Desktops, Laptops, And Notebooks
Tablets
Smart Tv
Other Devices
End Users Covered:
Small & Medium Business (SMB)
Large Scale Enterprises
Regions Covered:
North America
US
Canada
Mexico
Europe
Germany
France
Italy
UK
Spain
Rest of Europe
Asia Pacific
Japan
China
India
Australia
New Zealand
Rest of Asia Pacific
Rest of the World
Middle East
Brazil
Argentina
South Africa
Egypt
What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Major Points From The Table Of Contents:
1 Global Mobile Advertising Market Outlook, By Region
2 Global Mobile Advertising Market Outlook, By Solutions
3 Global Mobile Advertising Market Outlook, By Reporting And Analytics Solutions
4 Global Mobile Advertising Market Outlook, By Mobile Proximity Solutions
5 Global Mobile Advertising Market Outlook, By Integrated Solutions
6 Global Mobile Advertising Market Outlook, By Content Delivery Solutions
7 Global Mobile Advertising Market Outlook, By Advertisement Campaign Solutions
8 Global Mobile Advertising Market Outlook, By Other Solutions
9 Global Mobile Advertising Market Outlook, By Service
10 Global Mobile Advertising Market Outlook, By Consulting Services
11 Global Mobile Advertising Market Outlook, By Integration Services
12 Global Mobile Advertising Market Outlook, By Type Of Advertising
13 Global Mobile Advertising Market Outlook, By Audio Advertising
14 Global Mobile Advertising Market Outlook, By In-App Advertising
15 Global Mobile Advertising Market Outlook, By Messaging Advertising
16 Global Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising
17 Global Mobile Advertising Market Outlook, By Search Advertising
18 Global Mobile Advertising Market Outlook, By Visual Advertising
19 Global Mobile Advertising Market Outlook, By In-Game Advertising
20 Global Mobile Advertising Market Outlook, By Rich Media
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Release ID: 203486
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