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All over the country, and indeed the world, consumers are demanding more from the brands they do business with. Not only do they demand more quality and value for money, they also demand that the products they buy are ethically crafted and sourced. In this digitally aware age, consumers are savvier than ever when it comes to the impact their consumer choices have on the world around them and the communities with whom they share it.Founded in 2016, New York-based artisan jewellery company Gazelle Collection has launched a comprehensive line of products designed to bring ethically sourced craftsmanship to fashion-conscious consumers everywhere.
The Moroccan connection Gazelle Collection’s bohemian-style range of products owes its existence to its founder, Moroccan American Hasnaa Rkhami. Rkhami, who left Morocco for the big apple in 2006 developed the business plan for her brand while she was still in college. Even then, she viewed the model as a means to bring fashionable jewellery and home decor to a discerning NYC clientele while also embodying the design traditions of her native Morocco.
She cites these indigenous design motifs as a major influence on her cultural palette and has always sought to align the artistic Through Gazelle Collection, she works to deliver handmade products of real quality that bring the inherent beauty of Moroccan design to a discerning and ethically aware clientele that cares about where their products come from.
Giving back to artisanal communities Gazelle Collection is expansive-featuring necklaces, bracelets, rings and earrings as well as home decor such as rugs, pillows and poufs. Rugs can even be custom made to order. Yet, while Gazelle Collection is expansive, each product they offer is hand crafted by artisan communities.
In order to ensure a fairer deal for the communities that make their products, Gazelle Collection have pledged to invest 10% of the capital from every purchase back into the communities that make their products. The brand places a great deal of emphasis on maintaining excellent relations with artisan communities across Morocco, a fact that’s sure to be pertinent for those who are as ethically conscious as they are fashion conscious.
“We source our products through fair trade practices, use natural and sustainable materials and processes,” their website states “By investing back 10% of our proceeds in artisan communities and providing fair wages, our artisan partners can take their businesses to new heights, promote their craft, and empower their communities.”
Gazelle Collection take care to note that the capital invested back in the communities does not come at a premium for the consumer. While studies show that many ethically conscious consumers are happy to pay more for products that are ethically sourced, Gazelle Collection place their focus on combining luxury and affordability. “By sourcing, we get handcrafted premium goods at more reasonable prices than traditional luxury stores.”
For press enquiries, please get in touch with Hasnaa Rkhami. Call 917 740 1307, email contact@gazellecollection.com or write to 407 Broome Street Suite 4A New York, NY 10013. Visit the Gazelle Collection website at gazellecollection.com.
Contact Info:
Name: Hasnaa RkhamI
Email: Send Email
Organization: Gazelle Collection
Address: 407 Broome Street Suite 4A New York, NY 10013
Phone: 917 740 1307
Website: http://gazellecollection.com
Release ID: 88938793
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