Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is responding to a recent survey showing the growing importance of having mobile-friendly advertising and how it shapes purchasing decisions.
Results from a new global shopping survey revealed that information accessed on smartphones is having a major influence on the way consumers shop and purchase. According to the survey, 37% of shoppers use their mobile devices to seek product information, while 30% use smartphones to compare prices. Most significantly 41% of global shoppers made a different purchase decision based on information they got from their mobile devices. (Source: “BrandSpark Global Shopper Study: How do Canadian shopping habits differ from other countries?” BrandSpark International web site, April 16, 2014; www.brandspark.ca/press-release-brandspark-global-shopper-study-how-do-canadian-shopping-habits-differ-from-other-countries.)
“This most recent study confirms what we have been experiencing when it comes to mobile shopping trends. Not only do on-the-go shoppers turn to their mobile devices to get relevant information, but those devices are influencing what they buy in-store,” says Shawn Cosgrove, business development manager at Numero Uno Web Solutions. “To connect with mobile shoppers and increase revenue, businesses need to constantly review and adapt their online marketing strategy to target people where they are.”
More specifically, 50% of Canadians own a smartphone, with the majority (54%) using them to help inform their purchasing decisions. Of these Canadian shoppers, 17% said they look up product information, 31% compared prices online before making a purchase, and 13% searched for product reviews in-store; as a result, 12% of Canadian shoppers said they changed their in-store shopping decision because of information they accessed on their smartphone. (Source: “The shopping habits of more than 100,000 Canadians are revealed with BrandSpark’s annual Canadian Shopper Study,” BrandSpark International web site, January 15, 2014; http://www.brandspark.ca/press-release-the-shopping-habits-of-more-than-100000-canadians-are-revealed-with-brandsparks-annual-canadian-shopper-study#.U1fbbPldXpw.)
“Thanks to tough economic conditions and increased competition, Canadians are becoming less brand loyal,” Cosgrove adds. “In fact, 81% of Canadians say they look for ways to cut back on everyday spending and 79% say they often postpone buying something until they get a good deal.”
Canadian businesses looking to take advantage of the growing mobile marketplace need to adapt their online content marketing and advertising efforts; that could mean making sure their web site is optimized for use across all platforms. Cosgrove explains that for web sites to rank higher on search engines such as Google and Yahoo!, brands also need to ensure online content is current, informative, and fresh.
“For Canadian businesses to succeed, they need to create an effective mobile advertising campaign. Unfortunately, it’s not as easy as it sounds,” Cosgrove concludes. “To ensure a brand is discoverable online, businesses need to hire an online marketing firm that is both current with the top marketing trends and has a proven track record of driving qualified traffic to the web site.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Visit http://www.numerounoweb.com/ for more information.
Name: Michael Arnold
Organization: Numero Uno Web Solutions Inc
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada