Maybe your press release is incredibly well-written and should be garnering in more publicity than it is getting, so what’s the problem? There’s a good chance that your press release lacks one thing and that’s SEO - the propensity of being ranked and found on Google’s search engine.
As such, besides educating and informing your loyal viewers, you need to make sure your press release can be easily read by people who don’t know about you. Your content is good so you’ve got to get it optimized for search engines.
How do we do that? Here are 5 quick tips for you to quickly implement and gain the wider audience you deserve:
Two main things to keep in mind here:
i) You need a keyword(s) that people search for regularly.
ii) Not many people are targeting that keyword
So for the first part, all you need to do is use the free tool, Google Adwords, where you can key in what you think people search for and see if many people are actually searching for it. A high search volume is around 25,000 and above.
The second part is when you type your keyword into Google using intitle:”keyword” to see how many results are found. These results indicate how competitive that keyword is, so if there are many websites that have the “keyword” in their site, it’s probably best to find something else or you’ll have a hard time ranking it for your press release.
After you’ve got your keyword, include them in your press release to get it ranked. Spread it out and put it everywhere appropriately in your press release. You can also include it in boilerplate phrases that help you describe the company and its core offers. Sometimes, mix it up abit by using synonymic phrases as this helps Google with its Latent Semantic Indexing.
The primary purpose of having keywords is to use them as anchor text backlinks. This helps drive readers from the press release to your website thereby creating additional traffic.
Be cautious with this as you don’t want to have too many backlinks and get labeled as spam. For a press release with 500 words, 2-3 backlinks will suffice.
If the press release site allows it, incorporate images, video, file attachments and audio into your content to keep viewers engaged and wanting more. MarketersMedia allows you to upload 1 image, but you can embed videos into the press release also.
In doing so, you should optimize on your multimedia such as an image’s caption, ALT text and its description.
Use press release distribution services to ascertain that your press release is widespread across as many media outlets as possible. Not only do you have more people reading your press release, but it also allows many others to visit your site because of all the backlinks that you’ve seeded onto your press release. These anchor text links pointing to similarly-optimized pages on your website are also important in raising the visibility of pages on your website within search engines.
At the end of the day, SEO friendly press releases should have these multiple elements to help you improve the reach of your press release, while simultaneously positioning your site to rank at the top of SERPs.
Take a little more time to optimize your press release and you’ll definitely see not only the increase in traffic to your site, but a new found publicity and brand presence like never before.
*Now that you have mastered how to maximize backlinking SEO, why not learn more on how often should you send out/publish a press release?