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Eddie “The Beast” Hall , former World’s Strongest Man, is trading ‘Strongman’ events, for a boxing match, taking on his rival, Game of Thrones star Hafthor Bjornnson (aka the Mountain) in Las Vegas next year. To get ready for the fight – Eddie is harnessing the power of personalised nutrition from tech start-up Nourished, and cutting-edge training techniques to optimise and fast-track his performance.In preparation for the September 2021 showdown, the former World’s Strongest Man, and the first man to lift 500kg, has been working with some of the best trainers, coaches, and nutritionists to ensure he is in the best physical and mental shape of his life. Hall reflects on his new training,
“Boxing is a whole new ballgame for me and requires a different kind of fitness and endurance to Strongman. I have introduced a lot more cardio into my training schedule, which includes running, boxing, swimming and HIT sessions. The overarching strategy is linked to a technique called Linear periodization which allows you to really push through your limits and push up PBs.”
Eddie has been supporting this new fitness schedule with an innovative nutrition regime by Nourished. Launched in November 2019, Nourished 3D prints 7 different vitamins and superfoods, chosen by the consumer, into one daily nutrition stack. Eddie has designed his bespoke stacks to help boost his energy levels and endurance and speed up his recovery time. He explains,
“Due to the regularity and intensity of my workout sessions, it’s important that I keep up my energy levels and focus and that my muscles recover quickly, which vitamins can really help with. Supplementing active ingredients such as cordyceps work to increase my energy levels and improve my sleep, Silica helps to fortify my bones and joints and Ashwagandha reduces any inflammation and supports my concentration and brain functionality. It would be a real pain to have to include these ingredients in my diet so being able to take them in my Nourished stacks is fantastic and I really feel the benefits from them.”
Having been in full training for over 2 months now, Hall has already lost 6 stone, as a result of his grueling exercise routine and sticking to a strict nutrition plan supported by his personalised, 3D printed vitamins. Due his size and the intensity of his training programme, he needs to consume a high volume of calories each day. The former strongman comments,
“I currently consume about 7000 calories a day, containing a variety of protein, carbs and vegetables. It’s not only time consuming to eat so much, it also takes a lot of forward planning, consistency, and effort. I’ve started taking different super-foods in my Nourished stacks which means I don’t have to worry about incorporating them into my diet, which is a massive bonus for me!
Personalisation has become a growing consumer trend over the last few years, and it is no different in the vitamin industry. Nourished have developed a patented 3D printing technology and vegan encapsulation formula which allows them to create bespoke products on demand. Each Nourished stack is 3D printed into a sugar free, gummy stack based on the individual user’s preferences, goals, health conditions and diet. Eddie explains why he finds this new and innovative process so beneficial for his lifestyle,
“For me, convenience is everything. My schedule is pretty hectic with fitting in hours of training, 6 meals a day, business meetings and family time - that I needed my vitamins to suit my lifestyle. With Nourished I decide exactly what goes into my tailor-made stack, and I don’t need to worry about taking lots of different pills or about the bulking agents and the other unnecessary ingredients that are in so many standard multi-vitamins. I also feel the impact from them much more than any other vitamins that I’ve tried, and the concept of 3D printing is just so cool!”
About Eddie
Eddie Hall, originally from Newcastle-under-Lyme, is a former professional strongman and actor who is currently training for a hugely anticipated boxing match in Last Vegas in September 2021. He is the former World’s Strongest Man 2017 and previously held the world record for deadlifting 500kg under strongman rules in 2016.
The aspiring boxer consumes 6 Nourished stacks a day containing a total of 21 different vitamins, super-foods, and nutrients in total. Some of the most beneficial for his high endurance training are;
CoQ10 – Helps to deliver energy to cells and lower blood pressure
Cordyceps – Helps to improve stamina and athletic performance
Hydrocurc and Black Pepper Extract – Supports exercise recovery
Beetroot – Can boost exercise endurance, stamina and improve muscle recovery
Tart Cherry – Helps to improve endurance, performance, & reduces muscle damage
Ginseng – Helps to increase energy levels and is a powerful anti-inflammatory
About Nourished
Nourished is the world’s first truly customised nutrition product. The tech start-up has developed a revolutionary method to combine seven different active ingredients into one daily personalised stack, using their innovative 3D printing technology and patented vegan encapsulation formula.
Consumers can choose their favourite vitamins and supplements on the website by either answering a short lifestyle questionnaire or simply by picking their own. The Nourished team then 3D prints their selection on-demand into convenient and tasty stacks which are less costly and less wasteful than if they were to purchase all the active ingredients separately.
The ingredients used in Nourished have been developed with a sugar free vegan encapsulation formula which allows them to combine multiple active ingredients without them interfering with each other. This method is completely unique in the vitamin industry and allows for true customisation and convenience. All the ingredients used in Nourished are vegan and allergen free, and the base formula is made of natural fruit and vegetable extracts combined with pectin as a gelling agent. Once a monthly supply of Nourished has been 3D printed, the stacks set in just minutes and are ready to be coated in sugar free erythritol and malic acid, before packed into plastic free and home compostable packaging.
Contact Info:
Name: Caitlin Stanley
Email: Send Email
Organization: Nourished
Address: 30 Floodgate Street, Birmingham, B5 5SL
Phone: 07584252400
Website: https://get-nourished.com/
Release ID: 88972809
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