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One trend in sentiment analysis software market is raising adoption of big data analytics. Vendors in the market are providing sentiment analysis software consisting of real-time data mining and analytics features. Big data analytics solutions help users to generate key performance indicators that can help in decision-making processes. Most of the vendors in the market are partnering with firms that are specialized in analytical tools designed for data analysis of online surveys.Complete report on sentiment analysis software market spread across 70 pages, analyzing 5 major companies and providing 23 data exhibits are now available at http://www.reportsnreports.com/reports/976644-global-sentiment-analysis-software-market-2017-2021.html.
According to the sentiment analysis software market report, one driver in market is increased need for digital transformation. Digital transformation in organizations is one of the key enablers for the increasing adoption of sentiment analysis software. Digital transformation among targeted consumers, such as SMB, creates opportunities for IT companies to market their products and services. Sentiment analysis is gaining popularity to analyze the market potential of IT solutions and services used for digital transformations. The sentiment analysis software for enterprises is widely being deployed to survey and obtain opinions from customers, industry experts, IT executives, and other stakeholders engaged in the implementation of digital transformation in enterprises. Digital transformation is observed across different end-users such as retail, BFSI, healthcare, education, and telecom. These end-users have benefited both in terms of branding as well as profits. This has encouraged the other sectors to incorporate digital transformation in their process, which is expected to boost the sentiment analysis software market.
The following companies as the key players in the global sentiment analysis software market: Angoss Software Corporation, Clarabridge, IBM, and SAS Institute. Other prominent vendors in the market are: Bitext, Brandwatch, General Sentiment, Lexalytics, Meltwater, NetOwl, OdinText, OpenText, QuestionPro Survey Software, Social Smart Software, and Trackur. Order a copy of Global Sentiment Analysis Software Market 2017-2021 report @ http://www.reportsnreports.com/purchase.aspx?name=976644.
Global Sentiment Analysis Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the present scenario and the growth prospects of the global sentiment analysis software market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
Further, the sentiment analysis software market report states that one challenge in market is threat from open-source software. The rising popularity of sentiment analysis software among enterprises has created a high demand for software that can provide quick opinion mining. The rising popularity of sentiment analysis software has also increased the availability of free and open-source software.
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There are many free versions of the open-source software available, which can be used to analyze customer opinions and comments. Vendors in the market have to compete with the provider of free and open-source sentiment analysis software. Vendors need to differentiate in their sentiment analysis software solutions to remain competitive in the marketplace. In addition, vendors should also implement effective marketing and communication strategies to increase their number of users for sentiment analysis software. Vendors offering open-source sentiment analysis software are RapidMiner, NLTK and TheySay. Such open source and free software affects the sales of sentiment analysis market negatively.
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