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MarketersMEDIA / Newsroom / World Public Relations Market: 6.77% CAGR Growth to 2020

World Public Relations Market: 6.77% CAGR Growth to 2020

Share This Press Release adds Global Public Relations Market 2016-2020 latest Industry research report, the analysts forecast global public relations market to grow at a CAGR of 6.77% during the period 2016-2020.

— The global public relations market analyst says one of latest trends in the market is adoption of programmatic PR in digital medium. Programmatic advertising involves buying and selling online advertising display inventory through a bidding process. This process allows advertisers to bid for an online inventory that best fits their buyer profile. The audience response is predicted to calculate the floor price for advertising in a specific inventory. Various vendors in the marketplace help advertisers regulate bidding costs automatically, based on the profile of the viewers.

Complete report on public relations market spread across 56 pages, analyzing 5 major companies and providing 30 data exhibits are now available at

According to the public relations market report, one of the primary drivers in the market is increased innovative tactics. The PR firms that are growing at a faster rate than the growth rate of the global public relations market owe their growth to the increased use of innovative strategies. These firms understand the needs of their clients and have doubled down on innovative strategies such as reputation management, strategic integration, analytics, and social enterprise and have increased investments in a deep study of various industry sectors and practices. By implementing innovative tactics, they strive to become a complete communication entity. Some of the prominent innovations used by them include TrueIQ, a social analytics tool and content command center, and the Authenticity Gap, which provides true insights on reputation and brand image.

The following companies are the key players in the global public relations market: DJE, IPG, Omnicom, Publicis, and WPP. Other prominent vendors in the market are: APCO, Coyne PR, Bell Pottinger, Dentsu, FTI Consulting, Havas, Hopscotch Group, Huntsworth, KREAB, Mikhailov & Partners, MMWPR, Prain Global, Ruder Finn, W2O, and WE. Order a copy of Global Public Relations Market 2016-2020 report @

The Americas accounted for the majority of the PR revenue in 2015 and will continue to dominate public relations market during the forecast period. The US alone accounted for around 75% of the total revenue in this region. The huge number of global vendors based in the US is one of the major factors contributing to the high market share of the Americas. The growing use of digital mediums, especially social media, will spur further growth of the public relations market in the Americas in the coming years.

Private PR firms accounted for more than 59% of the total public relations market share in 2015 and will continue to dominate the market during the forecast period. Much of this segment’s growth comes from the increased freedom these firms have in decision making. These firms have the advantage of making innovations in the PR strategies rather than following a traditional PR approach, which will further augment the growth prospects for this segment over the predicted period.

Global Public Relations Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. To calculate the market size, the report presents the vendor landscape of the top five advertising spenders in the market and lists other prominent market vendors.

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Name: Ritesh Tiwari
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Organization: RnRMarketResearch
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Source: MarketersMedia

Release ID: 141125

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