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Fitness App MarketIn ancient times, Sparta city was famous for the muscular men who believed that only physically strong people had the right to live. There was a competition among Spartans to work out and become physically strong. They needed contests of strength to prove their fitness. If only they had fitness apps back then, bloody contests would have never been needed. Today, people while focusing on their diet, workout time and whole fitness regime want to keep track of how physically fit they are or can become. This is why fitness apps are necessary in a tech-savvy and mobile-savvy world. For all fitness freaks, the fitness app market is a market that will always receive their patronage.
There are various kinds of apps that help people keep track of their fitness via mobile devices. Technologically, these apps have got their users to depend on them for a fit lifestyle. Their benefits include visualizing tools like graphs. Now users can estimate how long it takes to reach fitness goals, which week did the user did well, and so on. Fitness apps also help users with customized and personalized fitness routines. Today, the concept of fitness has gone beyond gyms, and due to growing adoption of smartphones and increasing download of mobile applications, many app vendors are offering fitness apps that will turn the user's mobile devices into his/her personal trainer.
Market Research Future (MRFR) has published a research report about the global fitness app market that foretastes the growth in this market rise with a 23% CAGR between 2017 and 2023. Global fitness app market has been segmented into by deployment, platform, types, and lastly region. Based on deployment, this market has been segmented into Android apps, iOS apps, and Windows apps. Android offers an operating system, middleware, and key mobile applications. Many health and fitness apps were designed on android platform.
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On the basis of the platform, the market has been segmented into smartphone apps, tablet apps, and wearable devices that can be worn on the waist, wrist or ankles. Today, there are smart watches and other gadgets with built-in GPS (Global Positioning System), that can track distance, pace, and route of users without the mobile devices. Users going jogging will find them useful.
By types, the market has been segmented into activity tracking apps, nutrition apps, and workout & exercise apps. Activity tracking apps track the user‘s running speed, heartbeat rate, and other metabolism-related factors to check how many calories has user burnt during a particular activity. Nutrition apps help users to figure out and decide what kind of food items are good for health and will him/her to achieve the fitness goal for which the fitness regime has been planned. Nutrition apps are also used for calorie counts that user has accrued with one meal, helping them with keeping the diet under control. Workout & exercise apps not only help users to chalk out a workout plan, but they also help the user to track the progress of fitness regime on the basis of workouts that the user does. They also offer workout programs, giving more options to users for choosing.
The regional segmentation of the global Fitness App Market can be done in North America, Europe, Asia Pacific, and the rest of the world (RoW). North America dominates the market of fitness app due to majority people in this region being more health conscious. Due to technological advancement, the majority of people owning digital devices like smartphones and tablets, the market is strong here. The biggest markets for fitness apps in North America are the United States of America (USA), Canada and Mexico. Due to reasons same as North America, Europe is also a big market for fitness apps and maximum revenue is earned by this market comes from France, Germany, Italy, Spain, and the United Kingdom (UK). Due to high population density and with many mobile companies outsourcing their assembling and manufacturing operations to China and India, Asia Pacific region has become the fastest growing region for fitness apps. More mobile devices mean more app users. The trend of being serious about health and fitness is growing in the Asia Pacific region. Apart from China and India, the third biggest market for fitness apps is in Japan.
Key Players
The key players in the global fitness app market include Appster (Australia), ASICS (Japan), Azumio (USA), Dom and Tom (USA), Fitbit (USA), Grandapps (USA), Motorola Mobility LLC (USA), MyFitnessPal Inc. (USA), Under Armour (USA), and WillowTree, Inc. (USA).
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Latest Industry News
Federal Bureau of Investigation (FBI) has launched a new fitness app. Known as FBI Physical Fitness Test mobile app, it allows aspiring special agents and fitness enthusiasts alike to learn the benchmarks of the official FBI Physical Fitness Test FBI for agents. It runs users through the same exercises that special agent candidates must pass and includes tips on form, including video instruction for some exercises. The required exercises for the FBI Physical Fitness Test for agents are push-ups, sit-ups, a 300-meter sprint, and a 1.5-mile run. Candidates for the FBI’s Hostage Rescue Team are also required to complete pull-ups as part of the test.
Garmin fitness app is partnering with Gold’s Gym, one of the top fitness franchises in the world. Making the collaboration official, Garmin is launching a new Garmin version of the popular Gold’s AMP app that bundles in support for the latest Garmin fitness wearables.
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