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UK fashion start-up, White and White is launching the new additions to its collection in the Designer Showrooms, part of London Fashion Week from 15 – 19 September at the Store Studios, 180 Strand, London WC2R1EA. The additions include a 100% cotton slub jersey tee, a beautiful cashmere jumper, cashmere and wool stoles and scarves, as well as a the new edition satin-back crepe silk shirt.
While many businesses tend to just bring new products to the shelves, White and White has decided to create an opportunity for the industry to get hands-on with its new lines at the exclusive Designer Showrooms which are an established feature showcasing exciting new work as part of London Fashion Week.
The lead designer for White and White commented: “These new additions keep to the heart of our brand ideal. White and White is about real function and wearability beyond fashion’s transient trends. All of our pieces are about longevity rather than momentary statements in time.”
This is the first time White and White will showcase the new 100% cotton slub jersey tee, the beautiful cashmere jumper and cashmere and wool stoles and scarves as well as a the new edition satin back crepe silk shirt. Each of the new pieces will be available online from November 2017. The lead designer added, “All the new elements are timeless pieces, that work as always across seasons. As ever, with White and White, the focus is on understated style and attention to detail wrapped in effortless comfort. The endless beauty of the natural tones of white move seamlessly from winter through to spring and summer. Owners of these pieces are no longer restrained or restricted by season. They can breath fresh life into any outfit and lift the dullest day. There is nothing harsh or optical or brash, just beautiful feminine natural tones that add to the collection’s existing elegant, simple styles.”
At the London Fashion Week Designer Showroom, White and White will be available to advise on how to best wear and accessorise the collection. “There is something truly great in enabling a women to feel beautiful and be themselves in the simplest of styles. Whether worn as an upgraded basic or as a new modern classic, however it is headlined, a great shirt, a luxurious cashmere or the simplest fitting soft pure cotton versatile jersey tee, is a great start. Wardrobe essentials never go off trend. Its how you wear them and what you add into the mix that keeps your choices relevant.”
Already hailed “a discovery” by Vogue Runway’s Sarah Mower, White and white takes care of the modern classic essentials that work with individual style choices. Its a range of elegant basics and wardrobe staples rather than catwalk must haves. A part of Fashion Week everyone can wear. Check out the range at London Fashion Week Designer Showrooms.
Further information about White and White, as well as the full collection, can be discovered at http://whiteandwhite.co.uk.
Release ID: 230284