Upsurge Digital Announces Partnership with Leading Hair and Beauty Retailer

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Digital Marketing Consultants, Upsurge Digital and leading hair and beauty retailer, Celeb Wigs have announced a strategic partnership going forward. The partnership will encompass taking care of digital marketing activities which will have the benefit of broadening brand exposure and acquiring new customers via digital.


Digital Marketing Consultants, Upsurge Digital and leading hair and beauty retailer, Celeb Wigs have announced a strategic partnership going forward.


The partnership will encompass taking care of their digital marketing activities which will have the benefit of broadening brand exposure and acquiring new customers via digital channels.


As part of a long-term strategy, the two companies hope to expand the reach of Celeb Wigs to increase brand awareness and recognition. When asked about the new joint venture, John Hutson from Upsurge Digital said, “Getting to work with brands such as Celeb Wigs is testament to how far we’ve come in such a short space of time. Working with such passionate people for their industry will allow us to form a formidable partnership and help grow their business and expose them to more people looking new hair pieces, wigs and accessories via the medium of digital marketing.”


John Daffin of Celeb Wigs is also excited about the venture, saying “We’re delighted at Hair By MissTresses to have agreed an ongoing alliance with Upsurge digital to work alongside our social media team. Upsurge Digitial bring a wealth of experience in on and off site SEO. Coupled with our latest wig and hairpiece ranges we aim to reach out to a wider targeted audience and establish Hair By Misstresses as the primary supplier in the UK for both fashion hair and hair loss solutions.”


The deal is said to be a combination of consultancy, strategy and execution, allowing Celeb Wigs to utilise their internal teams and receive training and guidance from Upsurge Digital to build out their own capabilities.


About Upsurge Digital and Celeb Wigs


Upsurge Digital was founded in 2016 and serves brands looking to maximise their use of digital marketing. Celeb Wigs was founded in 2004 and serves the hair and beauty industry.


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