Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more detailed look at the advantages of press release distribution:
Around the world, more than 80 million are reading the news. Think about it - if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a huge pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Having said that, please don’t turn your press release into an advertisement.
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for mankind and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release - all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes, but for readers to click so that they can be redirected to your site. And at the end of the day - increased traffic!
Not everyone gets good customer reviews and sometimes just because of one unsatisfied customer, your website’s reputation on SERPs could be completely tarnished. Press release distributions can help you manage your reputation, especially if you’ve been getting negatively flamed for something you might not have done. Optimizing your press releases and sending them out for SEO purposes will help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs.
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand, but at the same time lets people know how successful you are through your accomplishments.
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s trust and rapport and eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.
In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is actually pretty good value for money.
We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The end result - a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Sometimes, users search for their news through RSS newsreaders as there are many websites that allow them to subscribe to these news feeds based on their interests. As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, meaning your content will be stored inside Google’s (or any other search engine’s) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.
In short, press release distribution is an effective way to be found, increase traffic and sales while not overly spending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a mere cinch to manage and distribute your messages to your target audiences - anyone can literally do it.
*What are you waiting for? Submit your press release now. It’s time to get some serious publicity!