Press Release Template/Sample

This is your General Press Release Template that will guide you in writing a press release. Right click to save image and download so that you can refer to this anytime that you're dealing with sending a Press Release.

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Alternatively you can check out these press release articles to gain a better understanding on the type of press release that you are writing about.

Launches and announcements

See Original Press Release:

"Grand Re-Opening of diAmano Chocolate -"

diAmano Chocolate announces grand re-opening & eCommerce Chocolate site for shipments across the U.S

Craig and Sheree D’Egidio, the proprietors/chocolatiers behind a chocolate franchise in Atlanta since 2002, are launching their new, independent chocolate business, called diAmano Chocolate.

In conjunction with the new store the couple are introducing the launch of their ecommerce website making diAmanoAtlanta Chocolate available for online ordering and shipment across the U.S.

The couple, who have been in the chocolate confections business for the last decade, are proud to announce the grand re-opening with a new name, newly renovated retail storefront, and fresh menu of unique handmade chocolate confections you will want to come in and try.

The name of their new business, diAmano, says it all:

“We came up with the name diAmano based on the Italian adjectives ‘di a mano: of hand’ and ‘di amano: of love’ and created our own word called diAmano: by hand with love. We feel that since everything we do is handcrafted with care and attention, that this name embodies who we are and what we stand for,” said co-owner Craig D’Egidio. “We still hand dip all of our chocolates, unlike many other chocolate shops, and continue creating our own recipes for fresh made truffles and a variety of specialty confections. In addition, we also offer over 1,000 different customized shapes to make memorable impressions, for both personal and professional gifts.”

Once a customer steps into diAmano Chocolate in Atlanta, he or she will be able to first smell the heady aroma of fresh chocolate and then see a wide array of gourmet chocolate confections including salted caramels, English butter toffee, and a plethora of ganache filled truffles and bon bons.

“We recently introduced a line of specialty chocolate bars that range from hazelnut, blueberry, sea salt and dark chocolate, to cherry, chipotle, ancho powder and dark chocolate, to peanut butter and cocoa nibs in milk chocolate,” said co-owner Sheree D’Egidio. “The truffles that have our chocolate business so popular, have been taken to a whole new level of flavor: Strawberry balsamic, chili habanero, creamy coconut cream pie, and the decadent cherry cheese blintz.”

In addition to rebranding the business, the Sandy Springs retail space has recently undergone a complete renovation, allowing for not only a more inviting shopping experience, but also a window into the production room. Customers can now watch these talented chocolatiers make the delicious product right before their eyes.

About diAmano Chocolate: diAmano Chocolate specializes in high-quality chocolate confections that are made fresh by hand with love. Their chocolates are made by hand on-site at their family-owned Atlanta location. Their artisan-crafted chocolate repertoire includes classic ganache filled chocolate truffles, incredible butter toffee, chocolate bark, chocolate covered pretzels, chocolate covered strawberries, and thousands of specialty chocolate molds, including adult novelty molds. diAmano Chocolate make all of our chocolate on-site, so not only can they add a personalized message in the chocolates, but they also allow custom “one-of-a-kind” creations.

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Contact Info
Name: Craig D'Egidio
Address: 1100 Hammond Drive Northeast Atlanta, GA 30328
Organization: diAmano Chocolate
Phone: (770) 730-9770


See Original Press Release:

“Spend The Festive Season In Comfort With A Rise And Recline Chair From Fenetic Well Being”

Fenetic Well Being offers three of the best rise and recline chairs for maximum comfort and relaxation this coming Christmas.

Keighley, West Yorkshire – Christmas is a time for relaxation and comfort which for many is not as simple as curling up on the sofa. Day to day comfort can be extremely difficult for the elderly and disabled even when considering everyday pleasures such as sitting down to watch TV. Fenetic Wellbeing specialise in mobility and healthcare aids and have put together their best rise and recline chair deals this Christmas, to ensure everyone can celebrate in comfort.

Rise and recline chairs make it much easier to get in and out, due to their electrical mechanism which raises and lowers the seat in order to aid sitting down or getting up. Once the user has sat down, the chairs back can be reclined for maximum comfort. Some rise and recline chairs also have footrests and many now come with a remote control, making them even easier to use.

The Canterbury Leather dual motor rise and recliner chair with heat and massage is a popular luxury option with many extra features. As well as the standard features of a rise and recline chair, the Canterbury also has heating and massage options providing total comfort and relaxation. Operated by a remote control the chair also has independently adjustable footrests and a back and a snooze position. The Canterbury is a stylish option upholstered in luxurious bonded leather and available in cream or nut brown, priced at just £649.

With a fast track delivery option the Chicago Rise and Recline Mobility Chair is ideal for those suffering from MS, Arthritis, Rheumatism, circulation problems and many other conditions affecting mobility. The soft fabric chair has a smooth lift, rest and recline action with quiet operation. The easy to operate two button remote control also boasts a safety key for ultimate peace of mind. Now with 31% off at just £346.99, the Chicago is available in a range of luxurious fabrics with a wide choice of colours making it suitable for all décors.

Those with more severe mobility issues may require made-to-measure items, making the Primacare Chair the ideal choice. The chair is available in a range of different sizes to suit the users needs and starts from just £899. Regardless of the chairs size, it features a single motor two way tilt electric rise and recline mechanism, with a hardwood frame and an emergency battery back up as standard. The chair is available in four colours with a choice of two back styles.

Chairs with rise and recline mechanisms are often used by the elderly and less mobile who find themselves house bound for long periods, they are also a vital aid for the disabled of any age, providing them a level of basic independence. have the best rise and recline chair deals this Christmas, to suit all budgets and tastes and provide free delivery as standard throughout the UK mainland. Standard delivery takes just three to five days and express options are available for a small charge.

Visit for more information.

Contact Info
Name: Phil Byrne
Address: Elite Buildings Off Haincliffe Road Keighley West Yorkshire BD21 5BU
Organization: Fenectic Well Being
Phone: 0800 567 7618

Legal and Crisis Communications

See Original Press Release:

“Insurance Scandal Rocks Houston and New Jersey”

Insurance scam worth approximately US$3 million covers 31 counts of fraudulent claims against auto insurance companies like AIG, Farmers, State Farm, and USAA.

United States Attorney Kenneth Magidson filed a case against a chiropractor and 4 other individuals in an insurance scam worth approximately US$3 million. This case covers 31 counts of fraudulent claims against auto insurance companies like AIG, Farmers, State Farm, and USAA.

Chase Lindsey, the chiropractor and his cohorts recruited persons who were in auto accidents and order medical treatments that were completely unnecessary. Lindsey also forwarded bills to the insurance companies for treatments that were never done. From 2007 to 2009, Lindsey and his team were able to collect over $1.5 million from the insurance companies. If convicted, all 5 face 10 years in jail and fine of at least $250,000 each for conspiracy and another 20 years in federal prison and another $250,000 per person for each of the 30 other counts.


In Somerset, New Jersey, Maria Demeter pleaded guilty to insurance fraud after she was caught lying on her auto insurance applications. She was ordered to do 50 hours community service and was placed on probation. Her lies were about living alone when she was in fact living with her husband. She lied because her husband is ineligible for company insurance and she was paying a lower premium as a single adult. She also made an insurance claim in 2010 for over $4,000 using the false information.

Demeter may have to pay almost $40,000 to the New Jersey Business and Industry Association which provides affordable Insurance to its members. She will also have to pay for court fees. Her charge was noted as 3rd degree insurance fraud and the exact amount to be charged to her will be known by February 2013.

Visit for more information.

Contact Info
Name: Brad Long
Address: 1540 Thomas Lake Road
Organization: Brad Long
Phone: 888-562-9874

Events/Community and Charity Work

See Original Press Release:

“Holman’s USA Donates Apple iPads to 4 APS Classrooms”

Holman’s USA, a national firm with deep Albuquerque roots, has donated 24 Apple iPads to four APS classrooms.

It’s a Christmas gift that will bring joy long past the holiday season.

Holman’s USA, a national firm with deep Albuquerque roots, has donated 24 Apple iPads to four APS classrooms – and in the process is opening the door to a brighter future for children with autism.

Holman’s donation to autism teachers at Pajarito, McCollum, Mark Twain and Petroglyph elementary schools will help speed the learning and development of children who are greatly helped by the technology.

This week, Holman’s President Anthony D. Trujillo delivered the donations to teachers Peggy Hulick (Petroglyph), Heather Diluzio (Pajarito), Cristal Wilson (Mark Twain) and Ritamarie Theiler (McCollum).

In every case, the teachers beamed – or cried tears of joy.

“What Anthony and Holman’s USA are doing is almost indescribable,” said Phill Casaus, head of the APS Education Foundation. “Teachers rave about the effectiveness of the iPads for children with autism – they say it makes a difference. Anthony is responding to that, and making a day-after-day contribution to the betterment of APS students.”

Holman’s was founded in 1955 by E.S. Holman of Albuquerque serving primarily as a map and drafting supply store. As needs advanced and the technology evolved, Holman’s expanded its focus to include high-tech computing and automatedComputer Aided Drafting (CAD) systems along with advanced survey solutions including Global Positioning Satellite (GPS) system solutions.

Under the leadership of the Trujillo family, which has owned the company for decades, the company has diversified and began transitioning to Holman’s USA, LLC in January 2010. Holman’s is now a national business. In addition to its headquarters in Albuquerque, the company has offices in Tempe, Ariz.; Golden, Colo.; Livermore, Calif.; Oak Ridge, Tenn.; and Los Alamos.

Holman’s USA’s commitment to education in Albuquerque is nothing new – the company has supported Albuquerque Public Schools initiatives on many fronts. But Trujillo, a graduate of Eldorado High School and the UNM Anderson School of Management, said his company is concentrating its giving toward helping teachers in autism classrooms. The company holds a benefit golf tournament to help raise money for the effort.

“It’s an honor to give back to our local communities regionally and nationally. Helping these wonderful teachers and students in APS is very rewarding,” Trujillo said. “I want to recognize our customers and key sponsors for making this initiative an ongoing success. Holman’s will continue providing technology for autism and our legacy of giving back to the community. These teachers are incredible and we will do everything possible to help them in support of autistic students making strides toward inclusion in mainstream classrooms.”

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Contact Info
Name: Anthony Trujillo
Address: 6201 Jefferson St NE, Albuquerque NM 87109
Organization: Holmans USA
Phone: 1-800-545-0932

Industry Trends and Thought Leadership

See Original Press Release:

“Social Media Due to Dominate Business Investment According to Marketing Trends 2013.”

Based on a recent Business Survey, trends suggest specific marketing sectors that Businesses are looking to invest in 2013.

StrongMail have recently completed a survey using SurveyMonkey to gain a grasp of the upcoming years Marketing Trends 2013. The data captured has provided us with an in depth perspective as to what to expect in 2013 within the Marketing Industry and what trends are going to excel.

Looking at the year ahead is key to assessing which campaigns and strategies are going to be in the forefront in 2013.

“Based on the information collected Business Marketing budgets are on track to remain consistent during 2013 with 45% of businesses increasing their investment and around 44% keeping their levels the same,” says Matt Ewens.

Industry sectors such as social media, email marketing and mobile marketing are predicted to rise at the same rate as in 2012 whereby businesses believe they are receiving the best ROI.

Marketing Trends 2013 are expressing certain variables which you can apply to your business in the coming year. Something you will find which is quite apparent with Social Media in 2013, is that most business’s currently use existing unskilled employees to keep their Social presence optimized.

Companies will start to invest more in Social Media teams and especially consultants to keep them ahead of the competition in this increasingly hard fought Social world.

About Matt Ewens: Matt is an online strategist that teaches people how to exploit the different methods and strategies used for effective Internet Marketing.

Visit for more information.

Contact Info
Name: Matt Ewens
Phone: +44(0)7590838728