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Gift Book concept ups the ante in gifting industry by offering a fresh, exciting way to send a present to a new mum
Sydney, Australia – November, 2017
Sydney mums will be the first gift-recipients to test out the latest concept in gift-giving when Adexa’s Treasure launches on November 16. The company has teamed up with a variety of brands and service providers in the industry to bring its Gift Book idea to market.
“We think new mums will be thrilled when they receive their Adexa’s Treasure in the post and discover the wide range of items inside, and then realise they get to choose what they really want,” says Adexa’s Treasure co-founder and M.O.M. (Main Organisational Manager) Nadine Tuback.
The books bring together gift options the whole family will benefit from in the first year after a new baby arrives, making for a well-rounded offering – as well as the usual baby paraphernalia such as clothes, accessories, décor and toys, there are also items for mums, such as beauty treatments, gym contracts and consultations with baby experts, and gifts the whole family can enjoy, such as photography sessions, fresh food delivery, babysitting, first-aid courses… and so much more!
“Each Gift Book has between 20 and 30 items to choose from, all relevant to this stage in a family’s life,” explains company D.A.D. (Director of All Deals) Allan Tuback. “The thinking behind our Gift Books is to give the mum the choice – after all, Mum knows best and she is the ultimate decision-maker when it comes to her newborn baby.”
“We want to stand out from all the other gifting options out there,” adds Nadine. “That is why the mum will receive a tangible Gift Book in the post. The beauty of this is that she can look through it in her own time and look forward to discovering new products and services she might not have known about before. And for the gift-giver, they can take comfort knowing that their money hasn’t been wasted as the recipient is sure to find at least one thing she wants and can use.”
Adexa’s Treasure is launching with four Gift Book values – $30, $49, $99 and $149 – to suit a range of budgets, and promises to add more price categories in the near future.
Release ID: 263201