Top Albany, Auckland Printer reveals consumer s reaction to enticing labels

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Laserfoil Design & Print have an able team to assist customers in designing a highly effective label which will attract and entice the consumer to pick it up, and buy the product.

Laserfoil Design and Print owner, Tim Morris said that in the visual world that we live in, labelling products skilfully is absolutely essential.

Research shows that an enticing label such as Dare to open me or You are special help to attract attention and influences future purchasing behaviour. Other important aspects of labelling are bright colours and bold lines and stripes.

Customers are attracted to products with multiple labels, each with its particular message. For example, there could be a label for a return address to be used if the product is defective, or an endorsement from a high profile person. Multiple labels make the packaging more stimulating.

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There are many options when it comes to labels, such as, labels as individual pieces, pre-cut sheets with peel-off labels, and long rolls which are best for medium to long runs. Paper label stock comes in glossy or plain, and synthetic stocks can be white, silver or clear.

There are different types of adhesives available. Permanent is the most common, but removable and freezer grade are also available.

Laserfoil Design and Print have a friendly team of trained staff that are available to assist customers in the choice and design of the labels. Apart from the marketing role that a label has to achieve, there are also legal requirements which depend on the content of the container. The requirements for labels of food products are especially onerous and much care must be taken to ensure that all the necessary information is displayed.

Laserfoil Design and Print are well known for other printing products, specifically business cards and wedding stationery. Wedding stationery often includes labels for guests, seating arrangements and tables.

Labelling is key to all products and should not only portray the factual information of the product, but also attract the customer with its design and quality.

Contact Info:
Name: Tim Morris
Email: Send Email
Organization: Laserfoil Design & Print
Address: 3c Miro Place Albany, Auckland, Auckland 0632, New Zealand
Phone: +64-9-419-4168

Source: PressCable

Release ID: 487536