Issues related to the industry such as electrical interference, networking, connectivity and compatibility are expected to hamper the digital signage market growth in the coming years.
— Healthcare segment in digital signage market are predicted to provide tremendous growth opportunities from 2016-2023 owing to the increasing adoption for various purposes such as display notice, delivering tips to improve patient health and registration information. Banking sector will also grow to deliver messages to customers, product advertisement and customer engagement.
Innovations in display panel production techniques have led to substantial price decline predicted to positively affect global digital signage industry trends. Software dealers are growingly concentrating on entry level items. Execution of flip clip technology leading to good dissipation of heat, reduced LED failure and large availability of light angles is predicted to lessen digital signage market price trend.
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However, lack of standards to assure interoperability between these two equipment kinds is one of the key challenges to industry growth. Creating advanced solutions with already available commercial media players and displays is a key threat to the growth of the industry due to interface compatibility.
The technology boosts the business growth by ensuring each customer satisfaction by ensuring they receive all the message in time and offers rapid emergency notification. Increasing government expenditure to improve public communication are also proving to be beneficial for the overall industry development. Moreover, integration of big data analytics, data management tools, and dynamic interfaces is expected to augment the demand of digital signage market.
Issues related to the industry such as electrical interference, networking, connectivity and compatibility are expected to hamper the digital signage market growth in the coming years. Moreover, standardization issues may restrain the adoption which will negatively impact the overall industry development.
North America in digital signage market accounted for majority of shares owing presence of major players and their increasing number of investments. In addition, rising demand from application including BFSI and retail have contributed to increased growth.
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Asia Pacific digital signage market is expected to witness highest growth rate over the future owing to the factors such as demand to improve viewing experience, decreasing display panel prices, and increased spending in infrastructural development. Moreover, economic development in countries like India, China, and Japan will also boost the global industry.
The key players operating in digital signage market include Panasonic Corporation Samsung, AUO, Panasonic, Cisco System Inc, LG, Innolux, Polk Audio, BrightSign LLC, Scala Inc and others. The companies are focusing on improving the customer experience and advancement in technology. It is also offering innovative solutions to help large and small business to interact with their customers.
Glimpse of Table of Content (ToC)
Chapter 3 Digital Signage Market Insights
3.1 Industry Segmentation
3.2 Industry Size and forecast, 2012 - 2023
3.3 Industry ecosystem analysis
3.4 Industry Impact forces
3.4.1 Growth drivers
126.96.36.199 Decreasing price trend
188.8.131.52 Favorable regulatory scenario in the healthcare sector
184.108.40.206 Improved brand awareness
3.4.2 Industry pitfalls & challenges
220.127.116.11 Standardization concerns
3.5 Growth potential analysis
3.6 Porter’s analysis
3.7 Company market share analysis, 2015
3.8 PESTEL analysis
Chapter 4 Digital Signage Display Technology Insights
4.1 Digital signage display market share by technology, 2015 & 2023
4.2.1 Market estimates and forecasts, 2012 - 2023
4.2.2 Market estimates and forecasts by region, 2012 - 2023
4.3.1 Market estimates and forecasts, 2012 - 2023
4.3.2 Market estimates and forecasts by region, 2012 - 2023
4.4 Front projection
4.4.1 Market estimates and forecasts, 2012 - 2023
4.4.2 Market estimates and forecasts by region, 2012 - 2023
4.5.1 Market estimates and forecasts, 2012 - 2023
4.5.2 Market estimates and forecasts by region, 2012 - 2023
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