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Dental implant specialists across the country have issues maintaining a flow of implant cases coming in on a regular basis. Although a portion of the profession is well-versed in marketing, the majority reluctantly engage in it. Many hire an agency to handle their social media, reputation management, and/or website. There are even less who hire an agency to produce results that drive the bottom line. Agencies that perform SEO, Google Ads, and Social Paid Ads, work with a fraction of the dental industry.
Traffic Gen Solutions understood that, and it’s the reason they decided to offer customers a different service. They get to keep all their current marketing strategies in place, and instead, they would be set up with a number of digital properties, all strategically connected, that generate traffic for a specific outcome. The industry being worked on is dental implants, and this is why the Tooth Implant Pros brand was created.
The traffic that makes its way to the web properties, under the “Tooth Implant Pros” banner, is re-routed to a dental practice that has decided to outsource the lead generation component of their marketing to Traffic Gen Solutions. What’s remarkable is the synergistic results that take place because of this pairing. Remember that this is all based on local, and hyper-local, marketing. This means prospective patients in the area will begin to hear about the Tooth Implant Pros based on the great service being provided by the implant specialists’ practice. The specialists see more money dropping to their bottom line, while the Tooth Implant Pros brand gains more, and more, attention in the space.
The cynic will look at this scenario and point out how much more value the brand gets then the dentist working behind the brand, and that makes sense from a base level perspective. However, the reality is that dental practices working with Traffic Gen Solutions ultimately gain back much more in value than they end up paying for the services.
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For example, when people contact an implant specialist through the Tooth Implant Pros network, nine times out of ten they will use the dentist’s contact information to follow up on appointments they booked. In other words, the Tooth Implant Pros brings people into a dental implant specialists’ orbit, and at that point, the dentist now has the ability to continue marketing to that person on a regular basis. Without the Pros’ marketing, it is highly probable those new connections would never be made.
There are hundreds of practices out there trying to perform SEO, Pay-Per-Click, and social media paid ads; and there are even more owners watching those practices in horror. They see all the work they have to do to figure out how to be effective in their space. They see how much information is constantly becoming obsolete, which requires staying abreast of all the latest changes in the digital space. This is one of the primary reasons many practices do not choose to actively market their practice, and services, to their local community. They do not want to make the commitment required to be effective.
It is this “wedge in the market,” Marketing Director Marcus Roman, likes to point to when explaining how Traffic Gen Solutions is different from other marketing agencies in the space. He claims Traffic Gen Solutions is a web traffic services provider, not a marketing agency. Agencies like to focus on marketing services they know their clients need, but are hard to track in terms of how much revenue they bring into the practice. Traffic Gen Solutions focuses on web-traffic-related services that provide a direct result for their customers.
Traffic Gen Solutions feels replacing a tooth is one of the biggest gift a person can give a person. The ability to smile, without shame, is of major importance to a large number of the Pearland population. The practices Traffic Gen Solutions tends to team up with all seem to focus on making their implants highly affordable for their patients.
It looks like the prospective patients of Pearland, and one implant specialist, are going to be learning a lot more about the Tooth Implant Pros in the near future.
Release ID: 89047345