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Craig Ridley, Head Business Coach at YourBusinessCoachingClub said today that small business owners need to improve their knowledge of social media marketing strategies or risk losing market share to their competitors.
“Too many entrepreneurs are failing to leverage the full power of social media” Mr Ridley said. “Social media is not just a tool for online businesses, conventional bricks and mortar businesses can massively improve their financial results if they embrace the opportunities”
In a note to members of YourBusinessCoachingClub, Mr Ridley outlined four social media marketing strategies that all business owners need to understand and apply. These included:
Social listening strategies are used to monitor and respond to customer service and reputation management issues to increase customer retention, identify product gaps and protect against brand damage.
Social influencing strategies are used to establish brand authority through the distribution of valuable content to increase customer engagement, increase website traffic, and increase awareness of products & services.
Social networking strategies involve the business associating with other influential people and brands on the social web to develop strategic partnerships with influencers and increase the brand’s online profile.
Social selling strategies are use the social web to generate leads and sales from existing customers and prospects.
The members note was supported by a small business coaching video on the social media marketing strategies from the club’s YouTube channel.
Small business entrepreneurs are encouraged to view the coaching video on the small business blog published by YourBusinessCoachingClub.
YourBusinessCoachingClub is a revolutionary online business coaching club focused on business improvement strategies for small business entrepreneurs. Members have access to more than 60 business coaching modules, professionally designed and presented by an adviser with more than 30 years experience in driving small business success. Membership is less than 50cents a day and includes online access to a business coach through the Masterclass sessions.
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