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Sports drinks are a special kind of energy drink that athletes take before and after any training or competition to replace water, electrolytes, and energy. Sports drinks contain electrolytes and minerals such as chloride, calcium, magnesium, sodium, and potassium. Most sports drinks are artificially flavored water, which contains added electrolytes. Electrolytes are minerals, which are naturally lost after sweating. Sports drinks contribute to proper muscle function. If someone sweats too much or is doing relatively intense exercise for more than an hour, the sports drink must be replaced. Drinking sports drinks is one of the easiest ways to restore electrolyte balance, especially sodium and potassium.The global sports beverage market has grown rapidly in recent years, and Gatorade, the US sports-themed beverage and food manufacturer, announced the opening of BOLT24. The company's new sports drink is a low-calorie electrolyte drink, because Bolt24 does not contain artificial flavors or sweeteners, and its purpose is to keep athletes hydrated throughout the day. Due to the natural and organic content of the beverage, the company's announced new beverages are expected to stimulate the demand of athletes, thereby promoting the market share of sports drinks.
The increasing popularity of sports drinks among individuals and athletes has accelerated the growth of this market. The strong interest in sports, the hobby of fitness, the increase in purchasing power, and the interest in health products have driven the growth of the market. The sports drink market is popular among teenagers and adults, so manufacturers are targeting these ages. Product changes (such as adding new flavors, which are also beneficial to health) are driving this market. As people's awareness of health increased, they became interested in sugar-free and light beverages, so the demand for such beverages continued to grow, which once again promoted the growth of the market. The improvement in living standards has once again led to changes in lifestyle, and bringing a healthy lifestyle is another driver of the market. Sports nutrition products, such as protein drinks, herbal drinks have occupied the market. The shift in consumer trends encourages manufacturers to produce innovative products sufficient to meet health goals faster. People have recently become more and more inclined to be healthy, and the number of fitness clubs and fitness centers is increasing, which will bring more opportunities to manufacturers. Advertising also plays an important role. However, due to minor side effects associated with organic and natural products, market interest in organic and natural products is reducing the growth of the industry.
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The Major Players Profiled in This Report Include:
Red Bull GmbH (CN)
Taisho Pharmaceutical Co Ltd (JP)
PepsiCo (US)
Monster Energy (US)
Rockstar (US)
Lucozade (JP)
Coco Cola (US)
Amway (US)
Arizona Beverages (US)
Living Essentials LLC (US)
Xyience Energy (US)
Abbott Nutrition Inc (US)
Type Outlook (Revenue, USD Million; 2014-2026):
Isotonic Sport Drink
Hypertonic Sport Drink
Hypotonic Sport Drink
Application Outlook (Revenue, USD Million; 2014-2026):
Personal
Athlete
Other
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The sports drink market is divided into isotonic, hypertonic, and hypotonic markets. Isotonic drinks usually contain 4 to 8 grams of sugar (carbohydrate) per 100 milliliters, and the osmotic pressure is about the same as body fluids. Isotonic drinks are absorbed by the body as fast as water. They are designed to eliminate thirst and provide energy to the body. Hypotonic beverages usually contain less than 4 grams of sugar (carbohydrate) per 100 milliliters and have low osmotic pressure. Hypotonic beverages usually contain less than 4 grams of sugar (carbohydrate) per 100 milliliters and have low osmotic pressure.
In terms of geography, the sports beverage market is subdivided into Asia Pacific, Europe, the Middle East and Africa, North and South America. The largest market in North America, followed by the Asia Pacific. North America has become one of the leading markets due to the growth of sports trends, increasing attention to health, and changes in lifestyle and changes in eating habits. Developed countries such as the United States and European countries are the main markets for sports beverage products. The developing economies in the Asia-Pacific region are expected to become the main growth drivers of the market. The Asia-Pacific region is an attractive market, with countries such as China, Brazil, India, and Japan increasing their disposable income, increasing sports activities and urbanization, and growing populations, giving them great potential in the sports beverage market.
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Sports Drinks Report Table of Content:
Chapter 1 Report Overview
Chapter 2 Market Trends and Competitive Landscape
Chapter 3 Segmentation of Sports Drinks Market by Types
Chapter 4 Segmentation of Sports Drinks Market by End-Users
Chapter 5 Market Analysis by Major Regions
Chapter 6 Product Commodity of Sports Drinks Market in Major Countries
Chapter 7 North America Sports Drinks Landscape Analysis
Chapter 8 Europe Sports Drinks Landscape Analysis
Chapter 9 Asia Pacific Sports Drinks Landscape Analysis
Chapter 10 Latin America, Middle East & Africa Sports Drinks Landscape Analysis
Chapter 11 Major Players Profile
11.1 Red Bull GmbH (CN)
11.1.1 Red Bull GmbH (CN) Company Profile and Recent Development
11.1.2 Market Performance
11.1.3 Product and Service Introduction
11.2 Taisho Pharmaceutical Co Ltd (JP)
11.2.1 Taisho Pharmaceutical Co Ltd (JP) Profile and Recent Development
11.2.2 Market Performance
11.2.3 Product and Service Introduction
11.3 PepsiCo (US)
11.3.1 PepsiCo (US) Company Profile and Recent Development
11.3.2 Market Performance
11.3.3 Product and Service Introduction
…
Chapter 12 Data Source and Research Methodology
The List of Tables and Figures
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Sports Drinks Report Provide:
Potential opportunities and challenges analysis in the Sports Drinks market.
Current and future market outlook in the developed and emerging regional markets.
Detailed analysis of the segment that is expected to dominate the market.
Regions that are expected to witness the fastest growth during the forecast period.
Identify the latest developments, market shares, and strategies employed by the major market players.
Comprehensive & in-depth research and after-sales warranty by Global Market Monitor.
Analysis of Influences of COVID-19 to the present and future Sports Drinks market and related industry.
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