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Description:-The 2016 study has 380 pages, 121 tables and figures. Worldwide Social Media Messaging markets are poised to revolutionize communications by evolving a lifestyle support platform that has broad capabilities to connect people.
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.
Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.
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Tencent Holdings Ltd provides Internet value-added services, mobile services, online advertising, and e-Commerce transactions services to users in the People's Republic of China. WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.
Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything. Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.
KakaoTalk was the number one social media messaging app when measuring the number of sessions. Sessions refers to usage, opening and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app was shown to be used 1.5~7 times more than the other five messaging apps on the top 10 list. These results are significant. Message platforms are the most used apps globally. KakaoTalk is the most frequently visited and heavily replied on app per user, proving its potential to be one of the most influential services among its users.
KakaoTalk has already transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
Facebook Messenger implements texting via the smartphone data plan. It bypasses the need to pay for each text. Users do not have to pay for every message. Facebook Messenger works with the data plan. Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.
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Companies Profiled
Market Leaders
• Baidu
• Tencent Wechat
• Facebook Whatsapp
• Daum Kakao
• IBM
Continued……
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Table Of Contents – Major Key Points
1. Social Messaging Description and Market Dynamics 39
1.1 Addition of Text Messaging To The Social Media Platform 39
1.1.1 Mobile Is Key Driver of Social Messaging 39
1.1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them 40
1.1.3 Facebook Battery Drain 40
1.2 Mobile-Feed Based Environment Information Absorption 41
1.2.1 People Watch And Absorb Information Differently In A Mobile Environment 42
1.2.2 Fast Content Retention 42
1.3 Social Network Texting On Mobile Phones 43
1.3.1 Studies Supporting Ubiquity of Messaging 43
1.4 Social Messaging Sales and Operations 44
1.4.1 Social Messaging Marketing 44
1.5 Cloud Computing Model 44
1.5.1 Open Systems 46
1.5.2 SOA Foundation 47
1.6 Digital Messaging E-commerce Products 48
1.7 Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems 49
1.7.1 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 49
1.7.2 Messaging E-Commerce Communication 52
1.8 Message Trends 53
1.9 Mission Critical Messaging Market Dynamics 55
1.10 SOA Governance Lifecycle 57
2. Social Messaging Market Shares and Forecasts 61
2.1 Social Messaging Market Forces 61
2.1.1 Social Media Messaging Market Driving Forces 65
2.1.2 Social Media Messaging Vendor E-Commerce Development 71
2.1.3 Social Message Features 73
2.2 Social Messaging Market Shares 74
2.2.1 Facebook Whatsapp 80
2.2.2 Facebook: WhatsApp 83
2.2.3 Tencent Holdings / WeChat 85
2.2.4 Twitter 85
2.2.5 Alphabet’s (GOOGL) Google 86
2.2.6 Google 86
2.2.7 Baidu Inc ADR 86
2.2.8 Rakuten 87
2.2.9 Rakuten / Viper 87
2.2.10 Twitter Seen Trying Social Commerce 87
2.2.11 Tango 88
2.2.12 Line 88
2.2.13 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 89
2.2.14 Tawkers 90
2.2.15 KakaoTalk 90
2.2.16 IBM Social Messaging 90
2.2.17 Amazon Messaging 91
2.2.18 Chinese Social Messaging 92
2.3 Social Messaging Market Forecasts 92
2.3.1 Social Media Messaging Text Forecasts 97
2.3.2 Social Media Messaging Video Forecasts 101
Continued……
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