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With 95% of small business owners saying that face to face meetings are vital to their long term commercial relationships, it is clear that networking still remains a powerful tool in any entrepreneur’s armoury.
Yet, too many small businesses make one of several basic mistakes when it comes to networking these days. Others choose to avoid this task altogether, preferring to concentrate on other aspects of their business instead of getting out to meet people.
This can cause their company to stagnate, as missed opportunities lead to regrets in the long term.
Craig Ridley, the Founder of YourBusinessCoachingClub, commented on this matter today in a message to his members around the world. He said that, “networking is an essential task for every small business but carrying it out poorly is probably worse than not doing it at all.”
He went on to point out several of the common mistakes that people tend to make when starting to network. These include being too eager to move the relationship forward, not being well enough prepared, and taking about competitors in a negative way.
Mr Ridley confirmed that, “networking cleverly and intelligently comes down largely to being interested in other people and in giving feedback to them. By approaching this task in an orderly and systematic way it is possible to expand the reach of a business enormously.”
Using social media is a new way of networking and can be used together with traditional, face to face meetings for even bigger advantages.
YourBusinessCoachingClub is a vibrant online business coaching club that brings the founder’s 3 decades of business experience to its members. Combining access to a global entrepreneur network with specialized coaching sessions, it is aimed at all small business owners. The benefits of YourBusinessCoachingClub can be enjoyed for less than 50 cents per day.
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