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A recent study shows that consumers are turning to local business directories in record numbers when trying to find US local businesses. In fact, most experts agree that unless a local business is listed on a small business directory, they will miss out on a lot of new customers because that’s where they’re looking for local stores to shop at.
“A recent study shows that 1 in 2 shoppers use free small business directories when trying to find local businesses to shop at,” says a spokesman from FindUsLocal.com, a free local business directory that uses SEO location technology to show visitors a customized home page that focuses on their home city or town. “But unfortunately, not all local business owners understand the shift in marketing tactics that are necessary to reach today’s consumers.”
He’s talking about the fact that shoppers no longer rely on old school means of finding US local businesses, but instead use free local business listings to find them.
“These days, local shop owners don’t need to spend a lot of money in local advertising techniques,” he says. “In fact, local business owners can create a small business listing for free on directories like ours.” He recommends creating a local business listing on a reputable directory, and then making sure to fill in as many details as possible so that shoppers have all the information they need to make a decision about whether or not to visit the store.
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Release ID: 303199