—
In recent years, many corporate CMOs have found it profitable to spend the bulk of their marketing budget on website development and SEO. In placing such priority on web traffic, however, experts state it is possible they have neglected an older, but equally effective means of customer generation in the form of printed marketing materials.For generations, promotional tools as brochures, postcards, note pads, refrigerator magnets, pens, calendars, and the like were stock-in-trade marketing items that performed reliably while providing a good ROI. Many leading printing companies never stopped providing quality printed products for businesses wishing to diversify with their marketing dollar.
With this in mind, Sam Mousavi owner of Shasta Print (https://shastaprint.com) announced they have recently expanded their promotional product line to include four new offerings: bookmarks, canvas prints, gift certificates and invitations.
According to Mousavi, "Intuitive CMOs never lost sight of the printed word's solid ability to acquisition new clients, especially when conveniently integrated into their daily activity patterns with tools they routinely use, such as a note pad, calendar or pen. It is a mistake to exclude any proven means of advertising, for to do so is to ignore the segment of the population that normally responds to those cues."
Research indicates that while it is true people today use the Internet for the bulk of their information gathering, there remains a significant portion of the population that either prefers print, or, having done initial research online, desires a printed version. "Printed promotional materials are a great way to ensure that a potential customer frequently focuses on a business's brand," states Mousavi. "It becomes embedded within their consciousness. While they may only use a note pad or pen because it is convenient, they nevertheless are more likely to contact the business whose logo is on them when their need for that business's product or service arises."
In addition to printed promotional "giveaway" products, Shasta Print offers custom printing for other business needs such as letterhead stationary, greeting cards, presentation folders, booklets, address labels, yard signs, posters, etc. Says Mousavi, they're also a provider of cutting-edge products such as window cling posters, door hangers and beautiful custom retractable banners in four sizes, the perfect presentation piece for professionals on the go (https://shastaprint.com/RetractableBanners.html).
The print content of promotional products is a key in the effective implementation of print media in a business's marketing strategy, says Mousavi. "It should always include online access information such as the email and web address displayed in a visible manner. This creates a natural circular pattern which directs the potential client's attention to the business across multiple avenues of interest."
About Shasta Print:
Shasta Print is a San Diego based commercial printing business that provides affordable printing and marketing materials for clients based not only in Southern California, but all across the United States. Their website offers intuitive tools and templates that enable clients to incorporate their brand into professional marketing materials. The company's goal is to provide businesses with top-quality printed marketing materials in a manner both cost-effective and time-efficient.
Contact Info:
Name: Sam Mousavi
Email: Send Email
Organization: Shasta Print
Phone: (800) 987-2985
Website: https://shastaprint.com
Release ID: 70232
Google
RSS