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Whoever said what a company don’t know, don’t hurt have no clue about business. SEO by Nerds, Atlanta #1 SEO Firm for businesses, shares 15 common mistakes of most law firms, dental practices and local businesses. These 15 common websites mistakes are causing companies to loose thousands monthly. These same common mistake was corrected on a local dental practice website after becoming a client of SEO by Nerds; after making the below adjustments, the dental practice generated an additional $62,000 year 1. The dental practice acquired more patients looking for cosmetic work, vaneers, lumineers to name a few. New customers were tracked and was tied directly to seo marketing tactics that combined SEO rankings, PPC advertising and Social Media campaigns.
Instead of listing long paragraphs here are 15 quick-to-the-point “bullet points” that can be implemented in the next 30 days.
Mistake #1.Phone number not clickable. Majority of web searches are on mobile. By making the company phone number clickable increases potential leads for the company. Also- Name, address and phone number should be in the upper right corner. People should not have to scroll down to find location and contact information.
Mistake #2.Google maps isn’t embedded on site.
Mistake #3.Call to action not on different service/location pages.
Mistake #4. Lack of Social Proof, BBB, associations, chamber of commerce, and related certifications.
Mistake #5.No logo on the upper left corner and no clickable phone number on the upper right corner. Also, not mentioning available emergency appointments and to call now to speak to a live person option.
Mistake #6.Lack of key pages on the website that get the most views: The about page, insurance section, smile gallery, contact form, and testimonials are key pages that should be optimize for conversions.
Mistake #7.Not using pop-ups effectively to double leads without doubling website traffic. When people scroll, 80% of the way down the page, they are engaged. Use a pop up to “Claim your free consultation worth $99” Customers can enter details and make sure it works on mobile.
Mistake #8. Not having a Contact form on the right side.
Mistake #9. Not having Embed reviews on website.
Mistake #10. No Conversion tracking. On the same dental client (call conversion tracking)was implemented . The results were: 35% voice mail. 5.7% asked for a name, 4.2% made an appointment, 1.4% of calls receptionist tried to get appointment. By using dynamic call tracking the dental practice was able to see how many new $5,000 new implant cases the practice was missing out on. With call tracking the dental practice was able to see how dental implants was the most profitable search term and Thursday was the most profitable day, by increasing PPC bid on Thursday for dental implants increased revenues by 27% for that dental practice.
Mistake #11. Not Installing schema code. 5 star reviews are visible on Google. It’s suggested to embed Google plus reviews in the side bar to reflect positive ratings in the search engines.
Mistake #12. Incorrect posting times for social media. Track the best times for social media post. Tools like Hoot suite and Buffer can help.
Mistake 13. Not using Facebook ads correctly: due to targeting, narrow ads down to women, divorced, drinks red wine, age 40-60, lives within 10 miles a company can focus on the typical #1 customer. Capturing email addresses is also recommended not just for email marketing but the company can up load customers or prospects emails to Facebook then target them with Facebook ads.
Mistake 14. Not tracking each PPC keywords by clicks, cost and return: For example spending $1000 for a specific PPC keyword at $5 per click = 200 clicks = 200/25 = 8 leads (50% of leads convert to patients) 4x $1,000 = ROI= 400%. Implement bidding tricks – bid differently at different times of the day and or on specific days that offer the best return.
Mistake 15. Create a separate online marketing campaign for each service and specialty.
Mistake #16 Not hiring the right SEO firm with proven results. Last, the Atlanta SEO Experts at SEO by Nerds, strive to share valuable information to help local businesses and other competing SEO firms to help promote a more positive online marketing environment.
The Atlanta experts of SEO by Nerds have ranked over 100 companies nationally on the first page of Google, Yahoo and Bing. MIllions of additional revenues have been generated for clients here in the U.S. and Canada.
For a complimentary website marketing analysis visit Atlanta #1 SEO Firm for businesses www.SeoByNerds.com or call 800.583.7431
Release ID: 131852