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Since 2006, 2Point Digital Agency has provided small and large businesses in the San Diego area with digital marketing and design solutions ranging from website design to company commercials and other photography and videography services. Today, as the company nears its 12th anniversary, Founder Jon Dubensky, reflected on the company’s humble beginnings.
“Like any growing business, we started by offering a few great services and then built our portfolio based on what we did best. Web hosting and web design were our foundations, but the more we learned, the more we realized we could contribute to our local business community. Our marketing and design savvy is what really took us over the top. And, as our clientele’s confidence in us grew, so did their requests for services and we were happy to oblige.”
One of the most popular digital marketing services provided by 2Point is Pay Per Click (PPC) advertising via the Google Adwords platform.
PPC advertising is a form of internet marketing that is used to direct traffic to a specific website. Unlike other forms of advertising where the cost of the advertisement is determined by how many people see the ad (typically called “impressions”) in a PPC campaign, an advertising fee is only assed when a potential customer enters a pre-determined search term in Google and clicks on the advertisement.
“Our customers love search engine PPC advertising because it gives their business the opportunity to show up on the first page of Google for the specific keywords that their customers are looking for,” say Dubensky. “To ensure the best ROI for these types of paid advertising campaigns, our PPC experts start by doing research on potential keywords to help figure out what specific Google searches we want the Client’s ad to show for. Then, we build an optimized landing page – the first page a potential customer sees after clicking on the ad – to make sure we are able to lead the potential customer to provide their contact information or contact our client immediately.”
With over a decade of experience serving a variety of San Diego businesses ranging from law firms, to dentists, and even appliance repair facilities, 2Point has solidified themselves as the paid advertising experts in San Diego.
For more information about 2Point’s services, including paid advertising campaign management via Google Adwords, visit their website at http://2point.us/
Release ID: 316673