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MarketersMEDIA / Newsroom / Rory Brown of Charleston, SC, and the Ad Genius Team Launch Customer Ad Tracking for the Automobile Industry

Rory Brown of Charleston, SC, and the Ad Genius Team Launch Customer Ad Tracking for the Automobile Industry

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Ad Genius is an advertising technology firm offering automotive dealerships the ability to identify customers in a particular target market and uses innovative ad tracking.

— Ad Genius is an advertising firm offering automotive dealerships the ability identify customers in a particular target market and then advertise to them directly using a variety of ad formats to generate sales and grow their brand.

Ad tracking is one of the essential tools in a digital toolbox. Ad tracking uses a prospect's digital footprint to construct an in-depth customer profile which shows their particular interests and becomes more in-depth over time. These profiles provide marketing departments with individuals who are interested in purchasing vehicles in their geographic area, along with a comprehensive customer profile, showing their likes, dislikes as well as how they use digital media.

Prospects can then be retargeted using a variety of formats including digital media and personal correspondence. Display ads are used to attract and engage the customer and can be easily customized to appeal to a certain target market. Video advertising is one of the most effective forms of traditional advertising, including YouTube and embedded video. Native advertising is aimed directly at the prospect by incorporating the ad within an article or on social media in a format that is not viewed as a traditional ad.

Knowing how to identify and advertise to a target market can be intimidating, which is why Ad Genius simplifies the whole process. Ad Genius will use various analytics tools to identify customers in a given market and geographic area, and then target high-value customers with personalized advertising on every step of their customer journey until they drive off your lot. Ad Genius can provide dealerships with suggestions on how to market and engage potential customers, driving sales and growth at your dealership.

About Rory Brown: Mr. Brown is a Managing Partner of Nicklaus Brown & Co. and the Chairman of the Board of Directors of Ad Genius, Goods & Services, and Nearshore Technology Company. He has focused on technology and investment management over the course of his career. He works with management teams and experienced leaders on sales and marketing, technology, and strategic initiatives. Mr. Brown received a Master of Business Administration from the University of Charleston, SC and is a Certified Public Accountant.

For more information visit: https://www.ad-genius.com/

Contact Info:
Name: Dave Foster
Email: Send Email
Organization: Ad Genius
Address: 255 King St, Charleston SC 29401
Phone: 858-433-9550 ext. 103
Website: https://www.ad-genius.com/

Source URL: https://marketersmedia.com/rory-brown-of-charleston-sc-and-the-ad-genius-team-launch-customer-ad-tracking-for-the-automobile-industry/417193

Source: MarketersMedia

Release ID: 417193

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