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RitzyToo Magazine was founded in 2013 and began publishing its popular bi-monthly magazine in early 2014. RitzyToo was designed to serve the beading supplies industry. RitzyToo developed a loyal following among the vast numbers of hand crafted jewelry indiemakers and hobby enthusiasts throughout the United States, Europe, and parts of Asia where consumers actually prefer video advertising. According to ComScore, YouTube reaches 95% of adult viewers every 30 days, and a recent statement from industry leader, FortuneLords, states that 5 billion videos are viewed every single day.According to RitzyToo's Vice President of Marketing, Maribeth Brattis, the consumer switch from print to internet websites and then from websites to video has been both decisive and powerful---virtually over whelming. In fact, real internet search volume has pushed YouTube clearly into being the number two search engine in the entire world. RitzyToo Magazine's channel can be viewed here https://www.youtube.com/RitzyTooMagazine.
RitzyToo's Ad Manager asserted that advertisers everywhere, no matter the industry, want verifiable 3d party results, whenever possible, to justify their advertising expenditures. When compared to online or print magazine advertising, that is normally just not available, no matter how much is paid. Not so with RitzyToo. All video advertising is tracked by YouTube analytics, giving confidence to the advertiser that their ad is absolutely being seen. Beading supplies is no exception.
I asked RitzyToo's Ad Manager another question, 'How effective is video advertising?”, She answered the question this way. She stated that “there are several reasons that companies advertise: branding, presence, market testing statistics, opening up new markets, introducing new products, market domination, preservation of market share, sales results, and numerous other business strategy considerations.”
She cited a couple of other very interesting, if not compelling, statistics. BrainShark points to an industry study that shows videos produce a 41% increase in consumer click throughs over text advertising. According to Tubular Insights, 69% of consumers make a purchase after viewing a branded video on a social or content sharing sights.
https://youtu.be/D8IQjBP_VI8
Next, I spoke with Brian Ward, Strategy Development Officer for RitzyToo who informed me that RitzyToo was recently acquired by Verifynd.com who is positioning itself as a low cost online video and directory marketing leader. He confided that both national and local advertisers can expect to see refreshingly lower advertising rates in the future.
Contact Info:
Name: Maribeth Brattis
Email: Send Email
Organization: RitzyToo Magazine's
Address: P.O. Box 1017 Lakeside Montana 59922
Website: http://ritzytoo.com
Release ID: 334083
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