Augmented Reality is a technology that is used in m-commerce retail apps to provide a better user experience and increase the conversion rate. How does it help? Read on to find out.
— Pune, IN.:The way customers shop has drastically changed over the last decade due to advancements in technology. Everything is available at the touch of a button and need not go to a particular store to purchase the products anymore.
Technologies such as e-commerce and m-commerce are the reasons for this online revolution. Shopping on a company’s website on computer or laptop is known as e-commerce. The shift from buying on the website to the mobile app (m-commerce) is a recent change that took less than a decade.
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The Rise of Smartphone Technology
The primary reason companies have switched from e-commerce to m-commerce is that almost everyone has a smartphone these days and these stores are easily and readily accessible. Per the newest statistics, the total number of smartphone users around the world is projected to reach 2.7 billion by 2019.
This has led to an increase in the number of m-commerce retail apps in the Android Play Store and Apple App Store. The main advantages of m-commerce that led to its rise are:
a) Quicker Shopping
Although most B2C companies have a mobile website, the process of selecting products and purchasing it is much faster on an app as the data is already present on the smartphone.
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b) Personalized Notifications
The app can show personalized notifications based on the user’s recent purchases and the products they are currently looking for. This was a much-needed m-commerce solution for a personalized shopping experience.
The location of the customer can be tracked accurately using a smartphone which makes the logistics easier. This feature is very useful for m-commerce in the retail industry.
The Entry of Augmented Reality
Augmented reality has been around for a few years now, but the technology is a new entrant in the mCommerce solution space. The main benefit of AR is that its applications are present in a large number of fields. For m-commerce in retail, AR enables the customer to engage with the product effectively for a longer period which helps the user make decisions quickly to purchase the product.
With the help of AR, m-commerce companies can create an in-store experience for the customers. This way, the customers can feel like they are shopping from the actual store right from the comfort of their homes. As per research, customers tend to spend four times more time on a product page with an AR feature on it when compared to a regular page.
This directly translates into better conversion rates as the customer is more invested in product and they wouldn’t exit the product page quickly, leading to an overall engaging user experience that pushes the user to check product and application for an extended period.
Customers are always thrilled to try out cutting-edge technology that is easily accessible. When this feature is extended to their usual shopping requirements, it makes the experience more fun and enjoyable for them. This is a great m-commerce solution to the standard features present on the apps.
Move to The Future with mCommerce Solutions
In this digital age, business needs to have the latest technology in order to stay ahead of the competition. There is no doubt that AR adds to the value of existing m-commerce app with its long list of salient features.
Overall, it will provide customers with an enhanced shopping experience that will increase the time spent on application and increase sales effortlessly.
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