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The design of a retail outlet carries out an important job in convincing people to buy there. Issues such as the colors, the amount of natural light, and the layout are all crucial in encouraging customers to stay and spend more.
Indeed, a Harris Poll showed that over 90% of American adults choose to not return to a store that has poor facilities. These problems can be seen in a wide number of areas that some business owners fail to take into account when designing their retail space.
As well as making a store that is easy and safe to navigate, it is also important to consider the message that it sends out about the brand. Every little detail of the detail of the design has a psychological effect that shouldn’t be under-estimated.
Craig Ridley, who is the Founder of YourBusinessCoachingClub, said today to his members that, “the design of a retail space is of crucial importance, yet many businesses neglect to make this as much of a priority as it should be. By spending time getting this right it is possible to make customers feel comfortable and relaxed on their visits.”
He covered a number of areas as being of the highest importance. These included the positioning of merchandise in the decompression zone, having numerous employees behind counters and ensuring sufficient personal space for customers to move in.
Mr Ridley also pointed out that, “outdated or randomly jumbled retail spaces can be extremely off-putting for customers.” With a smart and modern store design it is far more likely that people spend money and come back for future visits as well.
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