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As more and more women are joining the DIY movement, many manufacturers are coming out with tools designed to catch their attention. Most stores now stock pink and purple tools that come in prettily packaged toolboxes. But one tool retailers says that women should be taken more seriously in the tool industry.
“Women buy our all-in-one tool as much as men,” says the retailer. “And we believe that they should be taken just as seriously. And the fact that women are utilizing a tool called the “ToolBeast” ought to tell you just how serious they are when it comes to their tools.”
Indeed, the outcome of one research project shows that female primates are actually better at DIY than male primates. The researchers witnessed 300 episodes of tool use by the primates and a full 60 percent of those instances involved female primates designing tools to make their tasks easier. For instance, female primates typically use tools to hunt for food, while the male primates use their hands.
Jane Goodall was the first to see two primates use twigs to capture termites from the ground, and latter researchers found them using rocks to smash fruit, shells, and leaves to make drinking vessels. Despite earlier research that showed males were the primary hunters, in this study, Dr. Pruetz and the researchers who worked with her recorded more of the hunts were carried out by females using tools.
Although the study was conducted on primates, the researchers think it may have some implications for human females. The current DIY trend is largely being led by women, who are now doing everything from repairs around the house, car maintenance, bicycle repair, and more. And women need tools that are small enough to fit their hands, but they don’t want to be forced to use a pink tool when completing an important job. Many of them are turning to quality all-in-one tools because they fulfill all of the requirements.
“We believe that in time, most manufacturers will learn to respect women’s desire for strong tools that will do the job,” said the retailer. “But for now, women have two options. They can buy pretty tools that will most likely fall apart after a few uses, or they can buy quality tools that will get the job done. And judging from the amount of women who have already bought the ToolBeast, it seems that they’ve made their decision.”
Release ID: 88992