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MarketersMEDIA / Newsroom / Reach: New Business Book Explores Emotional Connections and Customer Loyalty

Reach: New Business Book Explores Emotional Connections and Customer Loyalty

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Businesses are struggling to establish loyalty and emotional connections with their customers because their message is getting lost in an ever-growing overload of electronic communication. Reach identifies the issues and shows businesses in a clear way how to break through this constant barrage and set themselves apart from their competitors.


March 18, 2016: Regens Publishing

Regens Publishing announces the publication of Reach: Cultivate Customer Loyalty and Reap Intel, the first book from customer-outreach expert Ellen Wunder. Compelled to write Reach after working with thousands of customers, Wunder has shown that most relationship challenges are attributed to one of what she terms Loyalty Leaks(TM). In Reach, she explains the causes and effects of each Loyalty Leak and offers practical suggestions to improve external and internal customer engagement while receiving vital market intel.

“Drastic changes in communication have resulted in far less human interaction,” explains Wunder. “Truly connecting with customers in a way that strengthens relationships is challenging for even the best of companies. Similarly, business owners long for their partners to teach them something new. The competitive advantages are enormous for companies who touch their customers in a way that the electronic world can never match,” concludes Wunder. “When a business leader can break through the noise, doors begin to open. Emotional connections are created, and loyalty develops.”

According to Self-Publishing Review, Wunder’s book has the potential to create much-needed change. “It is a very well-written, useful, and quietly powerful book that deserves to be read. For those involved in business-to-business sales or customer service, it could change their approach–and maybe change their lives.” Self-Publishing Review awarded Reach a rating of 4.5 of 5 stars.

Peter C. Kenny, Senior Market Strategist and member of the Global Markets Advisory Group, calls Reach “Compelling and critically important for building productive relationships and viewing engagement in any level of business as an opportunity to achieve fulfillment for all.” The book is also approachable. According to Wunder, “Many business leaders and executives say that they love books that they can take on a business trip and digest during a flight. They don’t always want to tackle a huge book to learn something new.”

Reach is for business leaders who want to put emotional intelligence into action, foster loyalty, and reveal both dysfunction and opportunity. Reach: Cultivate Customer Loyalty and Reap Intel, distributed by Itasca Books, is available at, Ingram, Baker & Taylor,, and wherever books are sold.

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About Ellen Wunder

Called “the executive’s secret weapon,” Ellen Wunder is the author of Reach: Cultivate Customer Loyalty and Reap Intel, which reveals the five common Loyalty Leaks™ that weaken or destroy customer relationships. During a fulfilling career in corporate sales, marketing, and customer service management, Ellen learned to recognize the immense importance of relationships at every step. She took time away from the business world to focus on raising a family, which provided profound insights on developing the diverse strengths of individuals. At Reach Customers LLC, Ellen works to reveal what customers do, want, and lose sleep over. Ellen Wunder is a graduate of the Pennsylvania State University and a member of the International Association of Business Communicators.

Ellen can be contacted for more information or to schedule an interview at or by calling (973) 957-3010.

About Reach Customers LLC

At Reach Customers LLC, Ellen Wunder and her team of Reach Specialists provide concierge-quality B2B customer-outreach services for companies with a relentless desire to cultivate unwavering customer loyalty. Instead of relying on scripted monologues and barrages of questions, they work with clients to Reach individual customers, blast through barriers that exist in an increasingly noisy and competitive world, and forge emotional connections.

Order Reach:

Contact Info:
Name: Ellen Wunder
Phone: (973) 957-3010
Organization: Reach Customers LLC

Release ID: 107881

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