Raleigh Business Community Loses a Great Marketer, Dad and Husband Unexpectedly

24 August, 2018

The social media marketing community mourns one of their own today. Gregory Michael Hyer, Jr., 39, passed away on Thursday, August 16, 2018. The impact of his sudden death will be felt by many for years to come. Greg Hyer is remembered by coworkers and those he trained as a joy and pleasure to work with, always passionate about what he did.

Bob Walton, Realtor®, and former internet marketer, who traveled among many of the same networking and marketing training circles says, “Greg was a giant in the local and LinkedIn communities. He will be most sorely missed. My thoughts and prayers go out to Greg’s family.”

Greg’s experience with a number of sales and marketing organizations early in his career, as well as with retailers where he was part of significant marketing pilot programs, gave him a passion for the art of digital marketing & social selling and what it could accomplish for businesses large and small.

Greg believed it is important for business owners and digital marketers to see that social selling is about opening, not closing. His vision for digital marketing was “creating experiences, not clicks.” He saw the opportunity for sales professionals to create deeper, smarter relationships with customers, to become trusted advisors who help buyer’s navigate the buying journey and enable them to make confident buying decisions.

A man of character and integrity, Greg also believed in spiritual capitalism: that “integrity and commitment are just as important to a business as efficiency and profitability. It’s important to take into consideration how the decisions of a business affect the world at a macro and micro level.“

In 2009 Greg started Linking into Sales with co-owner and friend Martin Brossman, who shared the vision of helping sales professionals understand social selling and achieve powerful business results with integrity. The company offers social selling and digital marketing training online, in the classroom, and 1-on-1.

Greg was also known as a LinkedIn expert, and in 2010 he co-authored the popular Linking Into Sales – Using LinkedIn to Support the Sales Cycle, which walks sales professionals through establishing a social selling routine on LinkedIn. Since 2011, Greg has also co-hosted “The Social Selling Podcast” where his sense of humor and passion shines through.

While Greg was a driven entrepreneur, continuously pushing boundaries and working to better himself, he was also a fun-loving man whose passion for the family he cherished was obvious; coaching their baseball teams and cheerleading for their soccer, volleyball, and dance teams. He was devoted to his wife, Jessie, and very active in the lives of his five children. It is they who will feel Greg’s loss most.

A GoFundMe page has been setup to help Greg’s family as they navigate this tragedy and move forward in life without him. Donations will go directly to his wife, Jessie Hyer, to help with end of life costs and future expenses. Please consider helping Greg’s loved ones through this difficult time.

Funeral service, August 24 in Clayton, NC (see obituary here)

ROI Commercial Realty, a Raleigh-based commercial real estate firm with Keller Williams Commercial, works with companies who are ready to take advantage of all that The Triangle has to offer. If your company is in need of office space to allow you to open up shop, or to grow and expand in Raleigh or Triangle North Carolina, visit or call us at 919-827-1836.

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