Prem’s declared goal was to gives fans who already have a comprehensive understanding of the band something even more.
Raj Prem, beloved for his passion for rock art music collecting and exhibition displays, plans to honor one of his favorite bands, The Beatles, this year on the 50th anniversary of their USA debut. The exhibition comes on the heels of another major milestone for these legends of rock and roll – over 50 years since the band’s first iconic concert and appearance on the Ed Sullivan Show in the United States. As BeatleMania continued to skyrocket the group into the international spotlight, the desire to get more access into the Beatles’ lives behind the stage grew exponentially. Fans wanted a look into all aspects of their favorite rock stars and get a peak into the private lives. Legends like photographer Robert Freeman helped make this fan wish come true by getting intimate access into the Beatles’ world and showcasing them with some of the most iconic pictures in the history of rock.—
This type of enduring demand for all things Beatles was a driving force behind curator Raj Prem’s latest exhibition. Prem’s declared goal was to gives fans who already have a comprehensive understanding of the band something even more. This prompted him to identify a series of rarely seen photographs during some of group’s most pivotal years in the 1960s. The Beatles photography exhibition aims to generate the same type of excitement and enthusiasm that fans originally felt over 50 years ago.
The buzz surrounding Prem’s newest exhibit comes alongside continued success working with the San Francisco Art Exchange (SFAE). According to the renowned curator, working with the SFAE has remained an important component of this and many other rock-based exhibits. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem recently discussed. “We've done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Prem remarked that the Beatles photography is only one of many exhibitions he has facilitated with the SFAE over the years. As he continued, “Jointly we've co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O'Neill and Dominique Tarle .” For Prem, the 50 year Beatles anniversary exhibit aims to not only reinvigorate original fans about their musical heroes, but also give younger fans direct access into what rock and roll is all about.
As an internationally acclaimed collector and memorabilia curator, Raj Prem has become one of the foremost figures in photography and other exhibitions featuring rock and roll icons of the 1960s and 1970s. His career as a music journalist first jettisoned him into the spotlight where he represented several famed music photographers. He facilitated exhibitions showcasing candid, behind-the-scenes moments of world famous musical talent. Working with Theron Kabrich and Jim Hartley of the San Francisco Art Exchange, Prem was pivotal in launching the world’s first rock photography exhibition in 1997. Other galleries that frequently display parts of his collection include Snap Gallery, Atlas Gallery, and Proud Galleries, where fans of the Fab Four can indulge in some particularly rare Abbey Road prints.
Raj Prem - Curator of Rare Photography: http://rajpremcurator.com
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