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Portman Launches New Seasonal Collection

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Focus On Fashion is a new contemporary chic collection from Australian-based online retailer, Portmans. This “lookbook” allows visitors to explore a variety of outfits directly on the website, clicking on them to see which items they can purchase to replicate the look.

— Portmans, an online retail brand focusing on cost-effective, high-end fashion for cosmopolitan girls with sharp tailoring, luxe knits, and versatile essentials, has launched its new collection. Focus On Fashion is the name of the collection, which includes a new range of luxe knitwear, as well as must-have new season arrivals, such as florals, leathers, wrap coats, and more. The new collection is exclusively available on their website.

About the new range

Focus On Fashion is a collection designed to fulfil the contemporary, cosmopolitan chic look. Alongside the new collection, their website features lookbooks that allow visitors to see which of their specific products make up the individual looks featured. The collection features all manner of modern pieces, including jumpers, coats, jeans, jewellery, and more. Portmans has an extensive selection of tops, dresses, jackets, bottoms, workwear, and accessories all available on the website. The new range adds to this selection, making it easy to partner with any of the other products on the site.

Exclusive offers and lookbooks

The Portmans website aims to appeal to both new and old customers by featuring a rotating series of deals, such as sales, that can help them find new options to fill their wardrobe with. The sales reach across all the sections of the store and update regularly. Aside from that, their Focus on Fashion Lookbook is not the only one available on the website. The lookbooks update, as well, making it easier for visitors to discover new looks.

About Portmans

Having originally launched in Melbourne in the 1940s, Portman has aimed to stay at the height of relevance in chic Australian women’s fashion; having since expanded to New Zealand as well. With a wide range of luxe knits and versatile essentials, they have since moved the store online and begun to make their lookbooks and seasonal collections much more accessible to the everyday modern shopper.

To learn more about Portmans, the new seasonal Focus on Fashion collection, the other lookbooks available on the website, and the wide variety of clothes available on the story, customers can visit the website at

Notes for the Editor: All press inquires can be directed to the Just Group, who can be found at 457 St Kilda Road Melbourne, VIC, Australia, 3004 or called on the phone at 1800 333 232. All email inquiries can be sent directly to their Customer Service email address at

Contact Info:
Name: Just Group
Email: Send Email
Organization: Portmans
Address: 457 St Kilda Road Melbourne, VIC, Australia, 3004
Phone: 1800 333 232


Release ID: 88973602

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