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AUCKLAND, NZ- Connecting with customers wherever and whenever they want to interact with your brand creates a positive customer experience and radically increases the chance of a sale. Today, approximately 65% of all web browsing is done on mobile. In the last six months alone, 40% of online purchases were made on a mobile device. That’s why it’s so crucial to have an active mobile engagement strategy for your business.
Mobile engagement technology allows you to talk to your customers in a relevant and timely manner through their mobile digital devices, such as their smartphones, tablets, and smartwatches, using a wide variety of mobile engagement channels.
There are three main mobile engagement channels. The first of these three channels is messaging that takes place inside a mobile application. This includes in-app push notifications and messaging. The second channel of mobile engagement utilises native messaging and advertising. This includes actions like engaging with users of wearable devices as well as sending SMS and MMS. The third channel of mobile engagement is apps or sites that have been developed with a mobile-specific format or design. The obvious example of this is mobile-friendly websites.
Despite the increasing popularity of mobile devices, companies are still lagging behind when it comes to finding the best way to market to mobile customers. Plexure makes it easy for companies to make the transition using their mobile engagement platform and managed services. This enables them to provide real-time insights and create relevant communication with their customers to deliver positive brand experiences and build customer engagement.
Customers expect their online marketing experiences to be personal and developed with them in mind. By analyzing purchases and contextual data, such as weather and location, Plexure tailors messaging to individual customers, creating a more personal customer experience, increasing customer loyalty and generating higher average transaction values.
Plexure’s intelligent mobile engagement platform has helped companies power their mobile marketing to create genuinely frictionless experiences for more excited and engaged customers. This leads to increased satisfaction and loyalty, and this ultimately drives sales.
Release ID: 343047