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Atlanta, GA – PixelRocket, a creative app and website developer, claims that the newest trend in app development is a shift toward the “non-app”. People use apps on their smart devices every day, but nearly half of that usage is going toward a small pool of 30 popular apps. Because small companies tend to have a harder time getting people to download and actually use their apps, PixelRocket is helping these companies develop their “non-apps” by improving their mobile website usability. By making their clients’ websites look and feel like apps without the need for a separate download, the creative agency is able to boost their engagement with the rapidly growing mobile segment.
App Development
As a company that specializes in app development in Atlanta, PixelRocket is in no way saying that apps are obsolete. Whether a company needs to develop a mobile application, improve their mobile web browser experience, or a combination of the two depends on the situation, the agency says. For startups and entrepreneurs, an app may be just what they need to get off the ground. PixelRocket Apps uses a secure and efficient code structure to give these up and coming businesses a strong foundation and a running start.
App Accessibility
Accessibility can make or break an app. It should be able to run on all the app stores and smartphone/tablet devices. PixelRocket specializes in developing apps for iPhone, Android, Windows 10, and even Apple Watch. Accessibility is also a top concern for “non-apps”. If a site requires something like Flash, which does not run on the iPhone, then that part of the website becomes inaccessible to a large number of potential customers. The creative agency also makes sure that their clients’ websites not only look good but are able to function properly on a variety of screen sizes and device types.
Staying Relevant in the Digital Age
In addition to app development in Atlanta, the agency also has offices in Houston and Austin, Texas. Together, the marketing teams at these locations have delivered more than 20 mobile apps over the last 6 years for a variety of businesses and non-profits.
The fast-paced world of digital marketing demands that every business stays on top of trends in order to stay relevant. Agencies like PixelRocket that keep up with these changes have a higher chance of surpassing competition and helping their clients excel along with them.
Release ID: 499658