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While Pippin Contemporary (www.pippincontemporary.com) has thrived in Santa Fe’s competitive art market since opening in 2010, the gallery has reached new levels of success since partnering with primer social media marketing agency Social Media Pathways. Committed to helping clients maximize their online presence, Social Media Pathways achieves results by utilizing the “Holy Trinity” of social media—blogging, Facebook, and Twitter. Through careful development of these digital platforms, Social Media Pathways has helped Pippin Contemporary expand business and accomplish a strong nationwide following.The art industry poses unique challenges for small businesses, and galleries are quickly realizing the immediate value in harnessing social media to build brand identity. “The overwhelming growth and activity on our Facebook page has enabled us able to create a voice for our gallery,” explains Alita Pippin, owner of Pippin Contemporary. With over 2,200 Facebook fans, Pippin Contemporary has optimized their scope of distribution and is now reaching a national audience on a daily basis.
One of the few firms that specializes in digital marketing for the art industry, Social Media Pathways has helped countless galleries take their online presence to new heights. “The galleries we have worked with have seen a direct correlation between sales and effective social media marketing,” says Social Media Pathways co-founder Kalyn Bastion. “Social media platforms not only generate unprecedented exposure for galleries, but also help create a dialogue with clients about the art.”
More information about Social Media Pathways and Social Media For Galleries programs can be obtained via email: info@socialmediapathways.com.
Contact Info:
Name: Kalyn Bastion
Email: Send Email
Organization: Social Media Pathways
Address: 223 E Palace Ave, Santa Fe, NM 87501
Phone: 505-695-1429
Website: http://socialmedia4galleries.com
Release ID: 6179
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