Phoenix Marketing Expert Adds Authority to Local Business

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Local AZ business launches a new service to expand outreach; online authority. This new program not only builds a larger client base for local businesses but can help weather market volatility.


Mesa, AZ May 3, 2018 — Business marketing expert, Isaac Navias launches a new service to expand his outreach for customers; Online Authority.


With over a decade of success in marketing local marketing by leveraging Google, directories and online citations, his new program will add News authority and validation to increase the velocity of brand awareness and leads for his clients.


“We’ve had 5-star success for all of our clients over the years. Our boutique operation has allowed me to build rock-solid foundations for our clients by harnessing Google Maps, online citations, dozens of directories and my ‘secret sauce’.” Navias continued, “By putting my clients in the News stream with a positive angle, we not only garner additional online “real estate”, but their reputation and exposure increases 10-fold.”


Local businesses face tight competition in today’s market and Navias has seen his share of boom and bust in all areas of the United States. “A company’s ability to not only weather downturns, but build an immunity to volatile economic cycles is difficult, but vital. Our new system of online authority with our legacy of success in leveraging Google inside of a narrow target online can achieve that; with conditions.”


Not everyone qualifies for this VIP service, however.


Companies with clients; not customers tend to do well. Navias discerns the two in the following manner, “A customer is a person who is buying a product or service. More often than not, the relationship starts and ends with a single purchase. A client, on the other hand, has a relationship with the company or their representatives. In the case of ‘clients’ the product or service is often a recurring item; such as a dentist, lawyer or even a catering company.”


Like Navias himself, most of his clients build relationships and use recurring revenue as their business model.


Navias’ new program also gives local businesses the potential for expanded outreach. While an orthodontist may only target a 10 or 15 mile radius around the practice, any regional or national exposure may be seen as useless.


Navias’ team takes a global view.


“A partner of mine recently helped out two dentists from Bangkok Thailand and San Paulo, Brazil! Both of these offices were focused only on their local market. When we showed them the power of online authority, they immediately opened up their practice to foreign patients… medical tourism is a multi-billion dollar industry and growing,” he added. “With the validation of being in local online ABC, CBS, FOX and NBC outlets, our clients can capture more clients,” said Navias.


Navias’ approach to helping local businesses expand nationally (or internationally) will help them ride the wave of market volatility, withstand downturns, and add entirely new revenue streams of profitability.


HIs program specializes in building client foundations so strong, a business can flourish in any economy. “We’re a supporter of local businesses, helping them bring in fun, friendly and excited new customers every day in order to build an even better community,” stated Navias.


Navias’ words are backed up by monetary evidence, as well.


“One of our clients, a dentist in Mesa, was doing well in his practice, but realized there was room for growth. Rather than focusing on his budget, the economy or when is a good time to expand, we established a plan to capture new patients on a consistent basis. In the first year, he captured over $200,000 in new business,” stated Navias.


Perhaps, instead of worrying about cutting back on marketing, local businesses may consider ignoring the economy and focus on acquiring a steady influx of clients.


Release ID: 338179