Pet Products Market Analysis 2017 (By Segment, Key Players and Applications) and Forecasts

Pune India - May 9, 2017 /MarketersMedia/ —

Summary
"Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care", explores the latest consumer and innovation trends in pet food and pet care.

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Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners' lifestyles, consumption habits and preferences influence the products they choose for their pets.

Scope
- Two thirds of consumers globally owned a pet in 2016, up from 60% in 2014.
- Pet owners are more experimental when choosing new pet food products than pet care products.
- Almost half of pet owners globally are highly attentive to the ingredients in products they buy for their pets.

Reasons to buy
- Explore four key innovation trends in pet products, covering new routes to humanization and premiumization in the category.
- Identify how pet product brands can use innovation to address key “human” trends that are impacting what pet owners want for their pets, including health and sensory perspectives.
- Learn what is driving pet owners’ behavior using latest consumer research to inform marketing and new product development decisions.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development in the pet products space.

Table of Content: Key Points
1. Introduction
2. Innovation Trends in Pet Products
Humanized Habits
Fresh Perspectives
#CleanPets
Pampered Pets
3. The Future
4. Appendix
…Continued

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Release ID: 196212