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ABOUT THIS REPORTIn Europe, PET bottles are expected to overcome difficulties pertaining to tight economic conditions. As well as having a key position in bottled water, PET is also set to expand across most soft drinks categories. Rising concerns over sugar intake will however encourage European consumers to seek products with greater health credentials. Innovation that meets changing consumer demand will be key for PET to keep its leading position in soft drinks and expand in dairy and newer markets.
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OVERVIEW
PET BOTTLES TO MAINTAIN GROWTH IN EUROPE DESPITE CHALLENGING ECONOMIC CONDITIONS
Retail sales of PET bottles went up by 1% in Europe in 2015. Although characterised by an ageing population, uncertain economic growth and high market maturity, the region still boasts growth for PET to 2019. European consumers will continue to buy soft drinks, oils and drinking milk products in PET bottles.
BEVERAGE CANS AND GLASS BOTTLES TO FURTHER COMPETE WITH PET IN SOFT DRINKS
While unrivalled in bottled water, PET faces competition from metal beverage cans and glass bottles in carbonates. In the tough carbonates category, shaped beverage cans are picking up pace while glass helps premium brands convey origin and heritage. Liquid cartons will also be dynamic although mainly confined to juice.
THE SUGAR DEBATE IS ENCOURAGING PACK DOWNSIZING FOR GREATER PORTION CONTROL
A general “war on sugar” is causing European consumers to shift towards drinks with a healthier perception, particularly benefiting bottled water. Rising health concerns are also favouring the growth of smaller pack sizes in soft drinks. Still water brand owners are increasingly targeting children with PET bottles in sizes 250ml and 330ml.
PET CAN ADDRESS DEMAND FOR MORE PREMIUM PRODUCTS IN JUICE
European shoppers also seek greater quality products in juice. Alongside the appeal of natural ingredients, small, portable pack formats that are easy to carry around as well as have higher shelf impact through pack shaping, look to be promising for PET in this category.
DAIRY OFFERS DYNAMIC GROWTH PROSPECTS FOR PET AS BRANDS NEED TO STAND OUT
In dairy, PET will further help manufacturers of drinking milk products stand out and convey greater product freshness. As well as competing against liquid cartons and HDPE bottles, PET will also gain presence over the common flexible plastic alternative for fresh milk in Eastern Europe.
TABLE OF CONTENTS
INTRODUCTION
Scope
Headlines
PET IN GLOBAL RETAIL PACKAGING
Robust growth ahead for PET within global retail packaging arena
PET holds a winning position against glass and beverage cans
China a powerhouse for global packaging demand
Developing world turns to PET bottles amid concerns over tap water
Europe: A slow but reliable growth engine
Food and b everages paramount to PET expansion in Europe
PET OUTLOOK IN EUROPE
PET tops European soft d rinks but challenged by cans and g lass
Europeans still demand bottled water ; key growth outlook for PET
Convenience and health to fuel shift to smaller water bottles
2015 PET launches for bottled water of smaller sizes
Packaging personalisation helps sustain carbonates consumption
Pack type c ompetition in carbonates r emains f ierce in Europe
In juice , “war on sugar” f avours s mall , higher-end drinks
Juice in PET can meet both portioning and premium needs
Expanding presence in energy d rinks ; UK a major b oost to PET
PET helps refresh the dairy aisles in Eastern Europe
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