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Opiria, a company specializing in cutting-edge blockchain systems development, launched the Opiria-PDATA platform to enable consumers to monetize their private data by selling it anonymously to interested companies. The platform combines the efficiency of Opiria, the company’s existing consumer research platform, and PDATA, a new cryptocurrency token that will be used to compensate consumers for providing their data through a secured and decentralized global marketplace.
More information can be found at https://opiria.io.
The new platform comes in an effort to provide consumers and companies with a transparent, ethical and highly efficient way to contribute to better consumer data research while also rewarding internet users for their data.
The Opiria-PDATA ecosystem allows companies to purchase data directly form consumers in exchange for the PDATA token. Consumers will be able to convert the tokens into any fiat currency of their choice, thus benefitting from a reliable source of passive income.
The platform complies with the strictest principles of the General Data Protection Regulation. The blockchain-based ecosystem ensures that all gathered data is anonymous and that consumer privacy is protected.
Companies using the Opiria-PDATA platform will receive a wide range of useful consumer information, including opinion and feedback on various products and services, emotions, web browser behavior, eye-tracking, data from smart devices, PC/laptop usage, shopping behavior and various others.
The Opiria platform is currently used by a variety of Fortune 500 companies, including Intel, Mercedes-Benz, Audi, P&G and various others. The public sale of the PDATA token is scheduled for later this month.
Sam Lee, director of Research Strategic Coin, said: “We believe there is a clear need for consumers to have full control of their personal data, and there is no clear or comparable offering in the market place. The PDATA token will enable brands to obtain more accurate and high-value data through surveys, and only through approval from its users. We look forward to our partnership with Opiria, and we will provide valuable feedback to help the team conduct a successful token launch.”
Interested parties can find more information by visiting the above-mentioned website.
Release ID: 336155