Rising demand for healthy and natural food and drinks driven by the increasing health-consciousness among the consumers is the major factor driving the growth of organic food and beverage market.
— The increasing adoption of healthy and natural foods and drinks among the consumers is the primary factor that is contributing to the growth of the organic food and beverage market. Consumers are becoming more health-conscious and are focusing on the adoption of organic food and beverages. Several manufacturers are emphasizing on producing labeled organic foods and drinks such as the introduction of natural fruit ingredients and no added sugar in juice to meet the changing demand of the market.
The growing purchasing power is motivating the consumers to opt for organic food and beverages products in the coming years. The rising investments in R&D by the key manufacturers are further enhancing the demand of the market for organic food and beverages. With emergence of the COVID-19 pandemic, the consumers are now actively looking for organic food products and beverage options to improve their immune system and fight against the coronavirus. On the other hand, the rising cost of operations, marketing, and production are certain factors that will restrain the growth of global organic food and beverage market.
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On the basis of product type, the organic beverage segment is poised to expand over the forecast period owing to the accelerating demand for organic fruits and vegetables that are free from fertilizers and chemical constituents. Furthermore, the increasing consumption of organic fish, poultry, and meat products and the rising concerns related to the usage of artificial preservatives and additives among the consumers is promoting the consumers to opt for organic food and beverage products.
Based on the distribution channel, the supermarkets/hypermarkets segment is expected to witness considerable growth in the next six years. This is due to the easy availability of a wide range of products under one roof and various attractive discounts offered by these stores.
On the basis of the region, the North American region is projected to witness a higher CAGR during the forecast period. This is attributed to the accelerating demand for organic food in the United States of America and Canada. Additionally, increasing health awareness and the emerging trend to follow healthy diet patterns are further enhancing the growth of the market in this region. The changing lifestyles and the rising number of diseases in this region are promoting the consumers to opt for organic food products and beverages in the coming years.
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The key players of the organic food and beverage market include Nestle SA, Danone S.A., Eden Foods Inc., PepsiCo Inc., Organic Valley, Amy’s Kitchen Inc., Belvoir Fruit Farms Ltd., United Natural Foods, Inc., The Coca-Cola Company, Starbucks Corporation, The Hain Celestial Group Inc., Kraft Foods Inc., General Mills Inc., and The Kroger Co., among others.
The research report on the organic food and beverage market provides an in-depth analysis of the market revenue based on the product, distribution channel, and region for the forecast period from 2020 to 2027. The report highlights the major market drivers propelling the growth as well as challenges faced by the market participants. The research report also provides market size and forecast for the market. The report also analyses the competitive landscape, major players, and their strategies in 2019. The competitive landscape section of the report captures and highlights the recent developments in the market.
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