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Market Scenario:Market Research Future (MRFR) speculates that the global non-alcoholic beverages market is slated to register a stellar CAGR during the appraisal period (2017-2023) owing to changing consumer patterns. Non-alcoholic beverages are the types of beverages with less than 0.5% alcoholic content in terms of volume. Wine and non-alcoholic beer can be considered as non-alcoholic beverages. Such beverages comprise probiotic drinks, juices, energy drinks, alcohol-free beer and wine, herbal and fruit teas, ready-to-drink (RTD) coffee and tea, fortified water, dairy and non-dairy beverages, and others. Non-alcoholic beverages have shown significant growth in the past few years majorly due to the impact of drink driving laws.
Market Potential and Pitfalls
The global non-alcoholic beverages market is rapidly stealing the limelight owing to the changing consumption patterns and urbanization. With the rising consumers seeking a healthier lifestyle and increasing number of vegan consumers, the market is experiencing an intensified demand throughout the assessment period. The demand for a healthy lifestyle has triggered the demand for non-alcoholic beverages across the globe. The augmenting demand for convenience food and beverages coupled with the changing lifestyle have contributed to the market growth to a large extent. Moreover, the rising health awareness coupled with weight loss diet trends is anticipated to trigger the sales of fruit and herbal tea across the globe.
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Health and wellness awareness are recent trends which have highly impacted the F&B sector recently. It does not only cause the consumers to make replacement choices but also create new purchasing opportunities through functional/preventative beverages and meal replacements. Consumers are highly seeking to beverages which can play new roles in their daily health routines and diet plans. Industry players of the non-alcoholic sector are expecting consumers to demand beverages that are innovative and are of improved quality. Such factors are contributing to growth throughout the appraisal period.
On the contrary, government taxes imposed on non-alcoholic beverages coupled with health concerns are some of the top barriers considered to vitiate the market growth in the long run. Despite such hiccups, a recent innovation in the manufacturing of non-alcoholic drinks is enabling the market to reach out to a wider audience range.
Industry Updates:
March 15, 2019: The United Breweries Ltd. is looking forward to stimulating its non-alcoholic beverages segment with the launch of Heineken 0.0, a non-alcoholic beer. Made in the Netherlands, Heineken 0.0 will be available in 40 different countries and will be imported to India.
Competitive Dashboard:
The prominent players operating the global the non-alcoholic beverages market comprises PepsiCo (U.S.), Nestlé (Switzerland), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Fuze Beverage (U.S.), Campbell Soup Company (U.S.), Kraft Foods (U.S.), and Ocean Spray (U.S.).
Segment Analysis:
The global non-alcoholic beverages market has been segmented on the basis of type, packaging, distribution channel.
By mode of type, the global non-alcoholic beverages market has been segmented into alcohol-free drinks, probiotic drinks, RTD, energy drinks, herbal & fruit teas, juice, dairy & non- dairy beverages, fortified water, and others. Among these, the juices segment is considered to dominate the global market due to its highest consumption rate. However, the probiotic drinks segment is presumed to expand at the highest CAGR and is likely to gain prominence owing to the increasing health awareness among the consumers.
By mode of packaging, the global non-alcoholic beverages market has been segmented into tetra pack, bottle, tin can, sachet, and others. Among these, the bottle packaging is likely to dominate the global market as it offers convenience. However, the tetra pack packaging is estimated to gain prominence over the years owing to the rising health benefits of coconut milk.
By mode of distribution channel, the global non-alcoholic beverages market has been segmented into store and non-store based. Among these, the store-based distribution channels are considered to gain prominence in the coming years as they offer convenience to the consumers.
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Regional Insights:
Geographically, the non-alcoholic beverages market span across regions namely, Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).
Considering the global scenario, Europe is considered to lead the global non-alcoholic beverages market. European consumers highly prefer healthier alternatives to alcoholic beverages and are at the forefront of the healthiness movement. With the augmenting demand for on-the-go beverages in this region, the market is anticipated to expand throughout the appraisal period. The key reason for the growth is the consumer shift towards specialty tea. An emerging trend of adult or spicy drinks has been noticed in this region lately. Spices such as ginger and chili offer strong flavors to non-alcoholic beverages and are highly preferred by the health-conscious people. This has further boosted the market growth in this region.
The Asia Pacific region is predicted to emerge as a major region in the non-alcoholic beverages market. The rising preference for weight loss solutions and healthy drinks are contributing to the market growth across the globe. Besides sportspeople and athletes, senior citizens and women are showing an inclination towards protein drinks due to health and wellness prevalent among the population. Non-alcoholic beverages, probiotics, and juices such as kombucha, and tempeh are a part of the traditional palette in economies such as India, Japan, China, and Korea, which is estimated to contribute to the growth in the coming years.
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