Watch blog NanaDC scales up the business into trading by acquiring the Swiss watch brand Christopher Ward USA.
NanaDC, a watch blog with plenty of helpful how-to's and watch reviews owned by Nicholas Watson, announced today that the company had acquired the Swiss-made watch brand Christopher Ward USA to venture into new heights.—
NanaDC's owner Nicholas Watson said, "the acquisition marks a new journey for NanaDC as it ventures from blogging into the retail business. From giving reviews on different styles and designs of watches and providing readers watch tips and advice, I am happy to finally recommend and offer a brand of watch that speaks of heritage, timelessness, and quality.”
He further added that "among all other brands, Christopher Ward USA stood out as it has its way of crafting watches that represents premium quality and high precision, which adds to the watch's personality."
Christopher Ward USA has an e-commerce website where customers can directly purchase their watches. It highlights watches that are categorized by the following:
- Men (Classic, Motorsport, Aviation, Dive, Sports, and timeless collections)
- Women (Classic, Casual, Sport, and Diamond)
- New releases
- Limited editions
- Accessories and straps
The e-commerce site also provides customers with vouchers, clearance sales, and watch care for repairs and servicing. Christopher Ward USA also specifically offers engraving, strap sizing, upgrades, gift wraps, and gift vouchers.
They also offer the 60/60 Guarantee, which is popular in the world matchmaking. Customers can return their ordered watches up to 60 days from the date of purchase and receive a replacement or a full refund after return that is free of charge. This shows that Christopher Ward USA is confident with its claim of their watches being Swiss-made with premium-grade movement and precision. They claim that their timepieces are unlikely to develop a mechanical fault.
The acquisition gives both companies the leverage and expected increase in sales through its combined credibility, as NanaDC is a respected and an expert watch critic. Christopher Ward USA is known to be a premium Swiss watch brand.
NanaDC came to life with Nicholas Watson's fascination with technology advancement and a single timepiece’s durability. It started as a hobby by reading about different military watches. He shared that "the kind of watch you wear throughout the day, or even your entire life, could greatly affect how you live your life daily. Each watch is created differently. What makes each one special is its uniqueness and distinctive features.”
This marks the beginning of NanaDC's legacy of providing comprehensive reviews and guides on different watch types and brands. As per Watson, it is his way of helping others purchase high-end watches made of only the best materials. NanaDC believes that "a watch is not just a piece of accessory you wear; it could also be your best friend."
The Christopher Ward watch company was founded in 2004 by English watchmakers Chris Ward, Mike France, and Peter Ellis to provide everyone with a premium quality Swiss-made watch. The company believes that its mission is to create the cheapest, most expensive watches in the world. Christopher Ward then became famous as a luxury Swiss watch that is within reach of everyone.
A Christopher Ward watch is engineered with the finest Swiss-made mechanical and quartz movements, and its meticulous and sophisticated designs are English-style. As the brand believes in providing only the best quality, the brand spends less on advertisements and endorsements as its reputation is built through word of mouth.
Release ID: 88992433