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The analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.
AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.
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Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:
• Enterprises
• Consumers
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• DAQRI
• Wikitude
Other prominent vendors
• 8i
• Alphaeon
• AltspaceVR
• Alchemy VR
• Apple (Metaio)
• Blippar
• CCP Games
• EEVO
• GoPro
• High Fidelity
• HTC
• Improbable
• Infinity Augmented Reality
• Inglobe Technologies
• Jaunt
• Legend3D
• Linden Lab
• Marxent
• Matterport
• Movidius
• MyDreamVR
• NextVR
• NGRAIN
• Nod Labs
• Reload Studios
• Resolution Games
• uSens
• Virtalis
• Virtuix
• Viscira
• VividWorks
• VRideo
• Seabery
• Snaploader
• Total Immersion
• WorldViz
Market driver
• High penetration of AR technology in advertising sector
• For a full, detailed list, view our report
Market challenge
• Lack of interoperability of mobile AR and VR apps across mobile platforms
• For a full, detailed list, view our report
Market trend
• Growing collaboration with mobile AR content providers
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Table Of Contents – Major Key Points
PART 01: Executive summary
• Highlight
PART 02: Scope of the report
• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Product life cycle
• Global mobile AR and VR apps market
• Five forces analysis
PART 06: Market segmentation by end-user
• Global mobile AR and VR apps market by end-user
• Global mobile AR and VR apps market by enterprises
• Global mobile AR and VR apps market by consumers
PART 07: Buying criteria
PART 08: Market segmentation by industry
• Global mobile AR and VR apps market by industry
• Global mobile AR and VR apps market in gaming and entertainment sector
• Global mobile AR and VR apps market in marketing and advertisement sector
• Global mobile AR and VR apps market in retail sector
• Global mobile AR and VR apps market in industrial sector
• Global mobile AR and VR apps market in healthcare and wellness sector
PART 09: Geographical segmentation
• Global mobile AR and VR apps market by geography
• Mobile AR and VR apps market in EMEA
• Mobile AR and VR apps market in Americas
• Mobile AR and VR apps market in APAC
PART 10: Key leading country
• US
PART 11: Market drivers
PART 12: Impact of drivers
Continue…….
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