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Gartner, Inc. in its recent article reviewing 2015 tech trends stated that "Cloud is the new style of elastically scalable, self-service computing, and both internal applications and external applications will be built on this new style.” Gartner, Inc. pointed out this merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift will affect organization's long-term strategy plans that businesses cannot ignore.No matter what product or service delivers today, digitization is changing it. In today’s business, the marketing landscape for businesses has changed dramatically to Digital Business – products, places, and people are all connected through the internet. Cloud, mobile, social and big data are discovering new business channels, customers and opportunities.
Mobile phones and wearable devices are now part of an expanded computing environment. One of the tech trend predictions is “By 2017, U.S. customers’ mobile engagement behavior will drive U.S. mobile commerce revenue to 50% of U.S. digital commerce revenue.” If businesses plan to grow digital commerce, this statistics is a good indicator for mobile marketing. Statista Inc. stated that “5 billion people will use mobile phones by 2017” and “over 60% of all mobile phone owners in the US use a smartphone”. The future is mobile; as people increasingly favoring their mobile devices over desktop computers.
From infrastructure to innovation, mobile commerce will change the way to engage with customers and drive business growth. “If organizations are not providing a mobile-friendly website, customers will go to competitors whose websites are easier to use. In order to adapt this trend, Responsive Design (a website design that adjusts gracefully to fit on desktop, tablet, and smartphone browsers) becomes an important aspect when organizations building a website and planning a mobile marketing strategy.” stated CK Huang, Senior Software Consultant of Appgens (www.appgens.com).
“When we live in the kind of 'computing everywhere' world, it’s important to remember that everything is programmable. Automated Marketing Solution has been a strategy in digital age. Marketing software and application that can help companies remain relevant and master marketing in the digital age. However, many SMBs (Small and Midsize Business) don’t have knowledge to use automated software and marketing tools; as they hire a marketing specialist on staff or even a consulting agency which costs a lot.” stated CK Huang.
A dynamic programming of everything from applications to basic infrastructure is essential to enable businesses to deliver the flexibility and efficiency required to make the digital business work. “SMBs can benefit from cloud computing and dynamic application platform to save money and make efficiency to create digital experiences.” said CK Huang. ”It is too costly to provide native apps for multiple devices. If SMBs are seriously about developing an App, it is expected to spend from $30,000 for a high quality App. Organizations will need to invest in hiring a programmer, testing, additional cost, and it will take at least 12 weeks to create an App." pointed out CK Huang.
"However, with the third-party Application Programming Integrations (APIs) and cloud base platform, we create a custom and affordable cloud mobile App platform and mobile marketing solutions.” explained CK Huang. “The all-in-one mobile cloud App can be built much less expensive and have the advantage that they can run on many mobile device platforms including iPhone/iPad/Android/Mobile. Our approach just adapts the tech trends to offer an extremely affordable all-in-one Mobile Marketing Solution” concluded CK Huang.
Organizations need to adapt ever changing business dynamics and discover the insight and adaptive technology trends to future-proof today’s investment with continuous innovation for tomorrow. Appgens offers customers an opportunity to save the expense and make an App running cross platforms easily that SMBs can use immediately without any programming experiences. With the secured hosting in the cloud, innovative features, CMS and analytics, SMBs will increase revenue, improve services and get more engagement with customers.
About Appgens:
Appgens, a Los Angeles based company, offers expertise, innovation and solutions to companies in need of creating digital experiences. They specialize in innovative software, computer programming as well as online marketing and eCommerce. Appgens builds cloud computing and dynamic mobile application platform for SMBs to save money and make efficiency to create digital experiences.
With on-site Certified Java Programmers and software consultants, they help businesses with customized software to increase efficiency and minimize manpower or costs. Their approach is to take on innovative Software-As-A-Services and automated marketing software, providing advices as to how the application should be implemented using current industry tech trends to save expense and improve organization’s digital marketing.
Release ID: 68373
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