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New York, NY—Mkt has expanded their online fashion marketplace to include both men and women with the recent addition of their new Men’s section. The platform’s new Men’s department features a diverse collection of contemporary styles designed by high-end brands and designers including Tom Ford, Brunello Cucinelli, Balenciaga, Gucci, Polo Ralph Lauren, Loro Piana, A.P.C, Amiri and Nike, and is aiming at the growing audience of fashionable men seeking the latest trends and styles in men’s fashion.
One of the largest online designer fashion shopping platforms, Mkt has innovated in the online shopping space by providing a wide collection of brands and styles to consumers from dozens of retailers and e-commerce sites, all in a single convenient destination.
Brands featured on the site range from iconic fashion houses to newer, emerging designers while partner retailers include, among others, Farfetch, Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus, MatchesFashion and SSENSE.
Olivier Breton, CEO of Mkt, says, “We are excited to launch Mkt Men’s for our global customers. The men’s market has been sorely underserved and we are hoping to become a central shopping and inspiration destination for all the stylish men of the world. With videos, fashion articles, runway shows, and upcoming curated collections, we are hoping to offer style-minded men all that they could dream of, in a single destination.”
Mkt already has a customer base through the women who currently shop the women’s site. The expectation is that these existing customers will shop for the men in their life, as well as help spread the word to the stylish men in their circles. Mkt Men’s also expects to see a natural influx of luxury-minded male customers looking to browse through a wide collection of styles, brands and retailers in a convenient one-stop-shop.
Mkt’s Men’s designer fashion department also features an expansive sale section with discounts up to 70% off select pieces for those looking to shop designer brands on a budget. The platform makes it easy to stay updated on flash sales through a newsletter that delivers its users the latest sales and promotions.
Additionally, the site has been redesigned with two separate shopping experiences accessed from a dual-gender landing page and dedicated menu.
With the launch of its new men’s section, Mkt is making its expansive platform available to a wider audience and hopes to establish itself as a fashion authority and essential destination for global luxury shoppers.
Release ID: 392384