Maxx ‘N Go partners with Grab to take on Malaysian car owner market

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Mobile car service app Maxx ‘N Go partners with Grab Malaysia in co-branding initiatives to expand user reach and create more added value for members.

Kuala Lumpur Malaysia - January 30, 2018 /PRWIRE.asia/ —

Mobile car service app Maxx ‘N Go partners with Grab Malaysia, Southeast Asia’s leading ride-hailing platform in co-branding initiatives.

This is a great co-branding partnership between two companies both dealing with cars and technology, with similar goals — to gain more users. Partnerships like this help them continue to gain ground within Malaysia’s booming automotive and transportation industries.

Here’s how it works: for Grab, their Drivers are constantly on the go, so their vehicles rack up kilometres very quickly and need regular servicing. Maxx ‘N Go provides them with service in a very convenient way and at special rates, so they can save time, money, and get back on the road in no time.

The partnership with Maxx ‘N Go further incentivises drivers to join Grab’s platform, as it lessens drivers’ burden when it comes to car maintenance. Grab Drivers can enjoy a semi synthetic engine oil change service with Maxx ‘N Go for just RM99 net, while a fully synthetic service will cost RM179 net.

On the other hand, Grab Malaysia helps to promote Maxx ‘N Go with eye-catching sticker wrapping on some of their GrabCars, increasing Maxx ‘N Go’s brand visibility in Malaysia, besides driving business from their partner drivers to Maxx ‘N Go’s platform.

The two companies’ close partnership is also evident in joint initiatives like Grab’s #Better365 aimed at improving the lives of their partner drivers, as well as Maxx ‘N Go‘s presence on their GrabAllStars driver rewards program.

This smart co-branding partnership helps each company continue to play to their own strengths while helping elevate each other’s user base. Malaysian car owners might be more interested in choosing Maxx ‘N Go and driving for Grab over other competitors, knowing that there are more benefits to doing so.

Tan Jiong Jian, Head of Business Development for Grab Malaysia, said about Maxx ‘N Go: “It’s a great idea that really benefits drivers who are looking for more convenience when it comes to car service. It’s also great for looking after our drivers’ and riders’ safety, which is definitely a priority for us. Our drivers really appreciate the rewards of a service like this.”

Grab Malaysia hosted a flag off event for the new sticker-wrapped GrabCars, to formally introduce this new joint venture to the public. The event was attended by several notable persons, including Maxx ‘N Go Technical Director Tengku Djan Ley and Chief Operating Officer Alan Tam.

Also in attendance was Grab Malaysia’s Driver Marketing Manager Jenn Wei, Tang Wyman, Strategic Partnership Business Development Manager for Grab, as well as invited GrabCar drivers and other guests.

From Left: Maxx ‘N Go Technical Director Tengku Djan Ley, Tang Wyman, Strategic Partnership Business Development Manager for Grab, Grab Malaysia’s Driver Marketing Manager Jenn Wei and Maxx 'N Go Chief Operating Officer Alan Tam.